Recent Articles
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
![[Appointment] Hakuhodo India x APAC](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Hakuhodo-India-x-APAC.png)
New Delhi, India – Hakuhodo India Group has appointed Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors, ushering in a new dual-leadership structure as the agency network prepares for its next chapter of growth. The pair succeeds Kosuke Kataoka, who is returning to Hakuhodo Japan after 16...
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
![[Appointment] Ogilvy x Movember](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ogilvy-x-Movember.jpg)
Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns. Under the partnership, Ogilvy PR will lead Movember’s...
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar workers who keep everyday life moving. Inspired by the fast-paced demands of essential professions, the campaign places everyday workers at the...
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs)....
![[Brand Refresh] Aspire Singapore](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Aspire-Singapore.jpg)
Singapore – Aspire has unveiled a new brand identity as the Singapore-headquartered fintech sharpens its position as a global financial operating system for businesses, following its expansion into the United States and growing presence across Asia-Pacific, Europe and the Americas. The refresh reflects...
Singapore – Omnicom Media has unveiled a new strategic framework designed to help marketers navigate an increasingly fragmented media landscape and improve advertising effectiveness by creating more relevant, adaptive, and contextually connected brand experiences. Called ‘Connected Content’, the framework...
![[Appointment] Edelman APAC](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Edelman-APAC.jpg)
Singapore – Edelman has appointed two new creator marketing leaders in Asia Pacific, bolstering its regional creator-led marketing capabilities amid growing demand for influencer and creator partnerships across the region. The appointments see Sushant Vithaldas join as Head of Creator Marketing for India,...
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
