Recent Articles
![[Appointment] Ailsa Tan x Pizza Hut SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ailsa-Tan-x-Pizza-Hut-SG.jpg)
Singapore – Pizza Hut Singapore has appointed seasoned marketer Ailsa Tan as its new Director of Marketing and Food Innovation, as the brand looks to strengthen its customer-first strategy and accelerate growth in Singapore’s highly competitive quick-service restaurant landscape. In her new role,...
Kuala Lumpur, Malaysia — KFC Malaysia has unveiled its new Parents’ Day campaign, ‘Love in Translation,’ celebrating the unique ways Malaysian parents express their love through food, thoughtful gestures and everyday acts of care rather than words. Created in partnership with VML Malaysia, the integrated...
![[OOH] Uber Eats x Special](https://marketech-apac.com/wp-content/uploads/2026/06/OOH-Uber-Eats-x-Special.jpg)
Australia – Uber Eats has taken its “Get Almost, Almost Anything” platform to the streets by literally bagging other brands’ advertisements, turning existing billboards into playful reminders of the delivery app’s extensive offering. Created by Special in partnership with JCDecaux...
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering...
Hong Kong – In line with the highly anticipated 2026 FIFA World Cup, Visa has launched the Visa Interactive Football Experience Zone at New Town Plaza in Shatin, bringing AI-powered, immersive football experiences to Hong Kong. As the Official Payment Technology Partner of the FIFA World Cup, Visa has...
Singapore — V47 Entertainment, through its specialist brand and culture agency VIRTUE Asia, has partnered with COL Group to help brands tap into the growing popularity of microdrama and vertical entertainment across Southeast Asia. Established in late 2025, V47 Entertainment was created to help brands...
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)
Japan – Canva Japan has unveiled its first-ever fully animated television campaign, using anime-inspired storytelling to spotlight how creativity can bring communities together and turn small ideas into collective action. Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign...
South Korea – Crunchyroll will expand its presence in Taiwan and South Korea, aiming to strengthen the anime ecosystem in both markets as part of its ongoing push across Asia. The expansion was announced by Rahul Purini, President of Crunchyroll. As part of the move, the company plans to increase investments...
Australia — EatClub has unveiled its first major brand campaign, introducing a new platform called ‘Dining Out. Done Smart,’ designed to encourage consumers to get more value, variety and enjoyment from every dining experience. Created by creative agency It’s Friday, the campaign marks the largest brand...
![[Campaign Film] Kao Thailand x Dentsu Thailand](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Film-Kao-Thailand-x-Dentsu-Thailand.jpg)
Thailand – Kao Thailand and dentsu Thailand have launched a new campaign for Laurier that puts the emotional burden of period anxiety at the heart of its storytelling, reframing a functional product benefit through a more relatable lens. Created for Laurier Super Ultra Slim, the “1-second Fast...
