Recent Articles
Indonesia — Canva has launched its first major AI-focused brand campaign in Indonesia, introducing ‘NyatAIn di Canva’ to encourage Indonesians to turn their ideas into reality with greater confidence using AI-powered creative tools. The campaign highlights how Canva AI helps remove creative barriers...
![[Agency Appointment] Siam Piwat x Bureau of Wonders](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-Siam-Piwat-x-Bureau-of-Wonders.jpg)
Bangkok, Thailand – Siam Piwat Group has appointed strategic communications agency The Bureau of Wonders (BOW) as its international public relations consultant for Siam Paragon Bangkok Watch Week 2026, as the luxury destination developer looks to elevate the event’s global profile. Under the appointment,...
![[Agency Appointment] APRW Appointments](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-APRW-Appointments.jpg)
Singapore – Integrated communications agency APRW has strengthened its footprint in Singapore’s entertainment industry with new publicity appointments for EMPAT Live in Singapore 2026 and the 10th Singapore River Festival (SRF2026), while extending its partnership with piano prodigy Mikkel Myer...
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
Kee Wah Bakery debuts 'Shapes of Love' campaign blending heritage pastries with iconic romance films
Hong Kong – Kee Wah Bakery has partnered with Broadway Cinematheque to launch the ‘Shapes of Love Film Festival’ (愛的模樣電影節), an experiential campaign that pairs classic romance films with the bakery’s signature pastries in a bid to connect its heritage with contemporary cultural experiences....
California, U.S.A. — Meta is bringing back Facebook Creator Studio in a new form, launching it as an AI-powered companion app designed to help creators grow their presence on Facebook through personalised guidance, content insights, and community management tools. The launch marks Meta’s latest effort...
South Korea – SM Entertainment has partnered with Pinterest to launch an exclusive content experience featuring K-pop girl group Hearts2Hearts, coinciding with the release of the group’s second mini-album, Lemon Tang. As part of the collaboration, SM Entertainment has launched an official Pinterest...
Hong Kong – i-CABLE Communications Limited has proposed changing its corporate name to CTF Media & Entertainment Limited, marking a move that reflects the company’s evolving business direction and closer alignment with the broader Chow Tai Fook group. The proposed rebrand, announced in a filing...
![[Initiative] MAYA Plastic Cards](https://marketech-apac.com/wp-content/uploads/2026/06/Initiative-MAYA-Plastic-Cards.jpg)
Manila, Philippines – Maya has begun rolling out payment cards made from 100% recycled plastic, marking a significant step in its broader sustainability strategy as the fintech aims to transition all newly produced prepaid cards to recycled materials by the end of 2026. The initiative will cover Maya-issued...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)
Manila, Philippines – DDB MNL has officially rebranded as Alab MNL, marking a new chapter for the agency as it sharpens its focus on world-class creativity, strategic innovation, and business-driving solutions. The rebrand follows Omnicom Group’s global retirement of the DDB brand and forms part...
