Recent Articles
Kuala Lumpur, Malaysia — Tiger Beer is giving football fans a new way to put their match instincts to the test with the launch of its ‘Tiger Football Heat League,’ a new campaign designed to bring supporters closer to the action before kick-off! As part of the brand’s ongoing ‘Brewed for the Heat...
India – Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India, where she will lead the division’s operations, set its strategic direction and oversee its next phase of growth. With over two decades of experience across media, entertainment, education...
Jakarta, Indonesia – Hyundai Motor Asia Pacific is uniting football fans to celebrate passion, diversity, and shared experiences across Southeast Asia together with the launch of its new ‘Driving ASEAN as One’ campaign ahead of the Hyundai Cup™ 2026. As the region prepares for the biennial football tournament...
Philippines – Philippine Airlines (PAL) has taken a major step towards joining the oneworld Alliance after signing a Memorandum of Understanding (MOU) to become the group’s 16th member airline. The signing was announced through a press briefing held at the International Air Transport Association’s...
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
![[Creative Work] 'Refreshingly Original' Original Source x SICKDOGWOLFMAN](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Refreshingly-Original-Original-Source-x-SICKDOGWOLFMAN.jpg)
Melbourne, Australia – Original Source has unveiled a new brand platform titled “Refreshingly Original”, launching with an out-of-home campaign developed by Melbourne independent creative agency SICKDOGWOLFMAN. The campaign spotlights Original Source’s Mint and Vanilla & Raspberry bodywash variants,...
Australia – The Australian Government has appointed Think HQ to lead a nationwide community engagement campaign aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP). Awarded through a competitive tender process, the remit will see the agency develop and deliver...
Singapore – Nike Football has launched an immersive pop-up at Wisma Atria, bringing football culture to the heart of Singapore ahead of this summer’s global football spectacle in North America. Developed in partnership with Weston Corp, the pop-up combines retail, fan engagement and community experiences...
![[Branded Attraction] Skyslides x KLOOK x Sentosa](https://marketech-apac.com/wp-content/uploads/2026/06/Branded-Attraction-Skyslides-x-KLOOK-x-Sentosa.jpg)
Singapore – Skypark Sentosa is reopening with a new dual-slide attraction developed in partnership with Klook, as the attraction operator looks to expand beyond adrenaline-focused experiences into more inclusive, experience-led play. Called Skyslides by Klook, the attraction officially opens on 7 June...
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
