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Ashley Kalb is a digital and commercial leader with over 14 years’ experience driving growth across sport, retail, and e-commerce. He currently leads digital product, performance, and ticketing strategy at Melbourne Racing Club, where he has helped transform the customer journey across major events including the Caulfield Cup Carnival, delivering multi-million-dollar outcomes through data-led digital innovation.

With over 20 years of experience in digital transformation, technology innovation, and system integration, Lawrence enjoys driving consumer-facing digital solutions. As the Assistant Director of Digital Technology Transformation at Sentosa Development Corporation, he oversees the performance and security of e-commerce platforms, mobile applications, and digital loyalty programs, ensuring compliance with Singapore’s cybersecurity policies while enhancing user experience. Lawrence has led numerous large-scale initiatives, including the implementation of enterprise-wide technology solutions, robotic process automation, and data-driven integrations with CRM, ticketing, and customer data platforms. Prior to this, he played a key role in formulating Sentosa’s digital strategy, spearheading innovative guest experience solutions in collaboration with public and private sector partners. With a background in software engineering and IT program management, Lawrence has successfully delivered projects that optimize operational efficiency, elevate customer engagement, and drive digital adoption in the tourism and hospitality sectors. Passionate about leveraging technology for business transformation, Lawrence continues to champion innovation to create seamless and secure digital experiences.

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With over 20 years of marketing leadership experience, Ben Israel specializes in building compelling brands and designing customer experiences that drive business results. Ben has partnered with APAC’s leading organizations across financial services, consumer technology, and travel sectors, architecting and running global and regional multi-market operations strategies across diverse geographies and cultural contexts.

Mahesh is part of Microsoft’s Global Industry – Retail & Consumer Goods Advisory team fostering partnerships and driving Strategic initiatives with key customers. As an IA – Mahesh is responsible for Analysing Key industry trends, Identifying and Influencing Microsoft’s industry offer, Driving Co-innovation efforts on key strategic customer engagements, Envisioning & leading the conversation on Generative AI. Mahesh is also part of the global Marketing and Monetization Pod to forge stronger partnerships with CMO’s and Microsoft, leveraging his vast experience in the advertising and media business.

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At Sitecore, Mick is APJ’s Sales Engineering Director, helping customers realise the value and full potential of Sitecore’s Cloud solutions, and how they can help transform organisations digital objectives. Mick comes from a background of over 15 years in the digital experience landscape, delivering outcomes for Australia’s most well-known brands and businesses both small and enterprise.