Thailand’s Ananda Development releases music video with GREYnJ United to boost morale this pandemic

Bangkok, Thailand – Thai property developer Ananda Development, together with advertising agency GREYnJ United, has released a short music video ‘Urban Hero’ which aims to send a rush of hope and boost the morale of Thais by acknowledging Thais’ courage during these trying times. While Thailand is looked to early...

These are the top 10 Hari Raya ads by MY brands on YouTube

Kuala Lumpur, Malaysia – As Malaysians celebrate the end of the holy month of Ramadan last 13 May, brands of various industries have launched each of their unique campaigns to come in solidarity with Muslims in Malaysia, and commemorate Hari Raya. YouTube in Malaysia has just launched the year's top...

Carsome launches data center of excellence, appoints new chief data officer

Kuala Lumpur, Malaysia – Following the company’s endeavor to launch a new data center of excellence (COE) in response to the digitalization of the company’s business decisions for the used car industry, Carsome has recently appointed Piyush Palkar as the company’s latest chief data officer. The former head of data...

GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports

Manila, Philippines – Tier One Entertainment, Philippine-headquartered esports talent agency for SEA, has landed a major partnership with media investment company GroupM with an aim to make advertising more inclusive in the esports industry, specifically to open up esports and gaming content to more mainstream brands.  GroupM owns some of...

PH retailers need to listen to socmed chatter to understand COVID-19 consumer behavior: study

Manila, Philippines – As the initial wave of the COVID-19 pandemic swept the country, pandemic-relevant items such as face masks, face shields, and hand sanitizers have surged in demand. With this new ‘essentials’ in market, a new study from media monitoring and insights solution provider Isentia notes that Philippine retailers...

China-based online educ platform 51Talk names first-ever celebrity ambassador Maine Mendoza

Manila, Philippines – As the company maintains its growth momentum for its financial results of the first quarter this year, China-based online education platform 51Talk has tapped the talents of top Philippine celebrity Maine Mendoza as its first-ever celebrity brand ambassador in the country Mendoza has been a well-known television...

M&C Saatchi Performance nabs digital mandate for Beam Suntory’s SEA markets

Singapore – Global digital media agency M&C Saatchi Performance has won the digital mandate for beverage company Beam Suntory for its key markets in the SEA region, including Singapore, Malaysia, Thailand, and Vietnam, as well as the Philippines, and Cambodia. Headquartered in the United States, Beam Suntory is a subsidiary...

Jollibee’s first-ever global campaign a ‘message from the future’ on finding joy over fear

Manila, Philippines – In an attempt to bring an overall message to the general populace amid the pandemic, Philippine-born fast food chain Jollibee has launched its first-ever global campaign centered on the message of finding joy and love amid the tumultuous times brought by the pandemic. Jollibee which was put...

Mastercard Philippines names new country manager

Manila, Philippines – Global payment solutions company Mastercard in the Philippines has recently appointed Simon Calasanz, former executive vice president and head of consumer lending at commercial bank Rizal Commercial Banking Corporation (RCBC), to be its new country manager. Calasanz brings with him nearly 20 years of experience in the...

For this year’s Raya, PepsiCo’s Mirinda stands out with ‘colorful’ film

Kuala Lumpur, Malaysia – On 13 May, the Muslim community in Malaysia celebrated Hari Raya Aidilfitri to mark the end of Ramadan, and prior to the day, brands and companies each released their share of the commemoration of the festivity.  For PepsiCo’s carbonated and fruit-flavored beverage brand, Mirinda, it’s a...