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Category: Southeast Asia

DTI, Jollibee
Jollibee teams up with DTI to promote growth of Filipino MSMEs 
Posted on April 22, 2024
by MARKETECH APAC
ts objective is to provide MSMEs with the necessary expertise and abilities to improve their business operations. The Jollibee Plaza Building in Ortigas, Pasig City, is where the MSMEs-focused learning sessions are set to start on April 25. 
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FIFA opens bid for media rights to next four World Cup tournaments in Indonesia
Posted on April 22, 2024
by Aliza Carmona
FIFA has launched an invitation to tender (ITT) in Indonesia for the media rights to four of its upcoming World Cup tournaments as the country continues to show promising performance in the qualification processes.
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MARKETECH-PHOTOS
Majority of Singaporeans adjust shopping habits to support sustainable environmental initiatives
Posted on April 22, 2024
by Aliza Carmona
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
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Apple to invest $250m in growing SG campus at Ang Mo Kio
Apple to invest $250m in growing SG campus at Ang Mo Kio
Posted on April 22, 2024
by Teddy Cambosa
Today, Singapore serves as a central operations centre for Apple in the region, and is a hub for critical roles in software, hardware, services, and support. The country is also home to three vibrant Apple Store locations.
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Singapore-based florist Petite Fleur expands to Indonesia
Singapore-based florist Petite Fleur expands to Indonesia
Posted on April 22, 2024
by Teddy Cambosa
Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
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ECommerce Malaysia_Hero image
MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
Posted on April 19, 2024
by Teddy Cambosa
With Malaysia standing as the heart of Southeast Asia’s e-commerce hub, the demand in the market for being up to date on the latest innovations and strategies in the e-commerce realm  grows more significant with each passing day.
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Tilt
Tilt appoints Karn Singh as new group creative director, announces new technology partnerships
Posted on April 19, 2024
by MARKETECH APAC
Tilt Agency, a digital marketing and creative media agency, announced significant appointments in its creative solutions for clients across all industries. It kicked off with the appointment of Karn Singh as the new group creative director of Tilt. 
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MARKETECH-PHOTOS
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
Posted on April 19, 2024
by Aliza Carmona
MARKETECH APAC spoke exclusively with the team at TBWA\Media Arts Lab Singapore to learn more about the agency’s creative strategy for this campaign and how it effectively leverages the cultural significance of Hari Raya to resonate with Malaysian audiences.
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Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign
Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign
Posted on April 19, 2024
by Teddy Cambosa
We spoke exclusively to Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific to learn more about the multinational company’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout...
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Winnie Chen-Head appointed as new managing director of media for dentsu Malaysia
Posted on April 18, 2024
by Aliza Carmona
dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market.
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