PH’s tourism dept. launches campaign encouraging halal dining discoveries

Manila, Philippines – As part of the country’s move for the eventual resumption of the tourism industry, the Department of Tourism (DOT) of the Philippines has launched its Halal Culinary Heritage Series, a campaign that encourages dining discoveries for our Muslim counterparts, as well as highlights the country's food traditions....

Adrian Miller appointed as chief creative of Ogilvy MY

Kuala Lumpur, Malaysia – Creative network Ogilvy in Malaysia has appointed former chief creative of Ogilvy Indonesia Adrian Miller as the new chief creative in Malaysia, effective 1 January, 2022. In his previous role at Ogilvy Indonesia, Miller has been instrumental in client growth for the office in addition to...

UX firm Quiddity, MullenLoweTREYNA launches joint venture ‘Qairos’

Philippines – Quiddity Usability Labs, the UX and UI consultancy firm based in the Philippines, has partnered with integrated marketing communications agency MullenLoweTREYNA, to launch its new joint venture, Qairos. In August this year, MullenLoweTREYNA announced its acquisition of a controlling interest in Quiddity Usability Labs. Under the binding terms...

Lazada SG’s 11.11 giveaway gives participants chance to win a condo unit worth S$1m

Singapore – As part of the platform’s new campaign to boost reach of the upcoming 11.11 sale, e-commerce platform Lazada in Singapore has launched its newest giveaway which is none other than a new condominium unit at Normanton Park, valued at S$1m. Said giveaway has been co-sponsored by PropNex, a...

Maserati MY taps Aforemention to localize global campaign

Kuala Lumpur, Malaysia – Luxury automotive brand Maserati in Malaysia has tapped performance marketing agency Aforemention for a six-month remit. The agency has been tasked to localize its global ‘Brutal Beauty’ marketing campaign along with a slew of tactical executions. 'Brutal Beauty' is the global awareness campaign for the new...

Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios

Philippines – Amid the rise in adoption of live commerce both from brands and consumers, the Philippines ’ first livestream shopping network, Shoppertainment Live, opens seven diverse and fully functional studio sets which it calls ‘Livestyle’ studios to bolster its virtual activation. The ‘Livestyle’ studios will be catering to different...

Kingdom Digital tapped by KyoChon for social media duties

Kuala Lumpur, Malaysia – Kyochon, a Korean fried chicken brand, has tapped local digital and social marketing agency Kingdom Digital to handle the brand’s social media duties in the Malaysian market, starting off with an online campaign to promote KyoChon’s new meat-free food: the ‘Future Chicken’ Burger and ‘Future Chicken’...

SG adults will shop during Black Friday sales—only if the price is right

Singapore – With Black Friday sales fastly approaching and planned by various brands, around 54% of Singaporean adult shoppers say they are willing to shop during these sale drops, only if the discounts given are ‘enough and right’, found a survey from global comparison platform Finder. The latest survey found...

theAsianparent marks Project Sidekicks’ first year anniversary with webinar series on pregnancy health

Singapore – In conjunction with the Pregnancy and Infant Loss Awareness Month, which was celebrated on 12th October, theAsianparent (TAP), the content and community platform for parents in SEA, has recently hosted a region-wide webinar series, to mark the first anniversary of Project Sidekicks, the platform’s corporate social responsibility initiative...

CapitaLand, Shopee mounts second edition of online-to-offline campaign for 11.11

Singapore – CapitaLand Investment, the leading global real estate investment manager with a strong Asia foothold, and Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the launch of the second edition of the 'CapitaLand x Shopee' 11.11 campaign. The inaugural edition of the campaign was launched...