The rise of the digital campus: How digital natives are changing the education space way before the pandemic

Australia – A lot of things changed when the pandemic marked its arrival, to say the least. One right off the bat, and probably the most important, is that everything has been transitioned to online, if it hasn’t already; switching workplaces to now take the form of our personal four...

MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting

Singapore – MARKETECH APAC, the APAC-wide news outlet dedicated to the marketing and advertising industry in the region, is launching a webinar that aims to prepare brands for the impending change in digital advertising: audience retargeting in a cookieless and privacy-first world. Cookies have long stood as the cornerstone for...

MARKETECH APAC tackles higher ed’s digital marketing strategies in ‘new normal’ in webinar for APAC universities

Singapore – MARKETECH APAC, the news content platform dedicated to the advertising and marketing industry in the APAC region, has recently concluded its webinar Tuesday, April 13, which tackled the changing education landscape amid the pandemic and how this has pushed the imperative for higher education institutions to recalibrate their...

Spotlight: The rise of niche players in the Digital Experience Platform scene

The large majority of organizations and businesses nowadays are not only technologically inclined but are also curious as to how to bring their products and services closer to their target market or customers. And coincidentally, with the rise of the internet and other forms of channels, organizations have taken into...

MARKETECH APAC to host webinar ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’

Singapore – Virtual learning has long been in learning institutions’ blueprint for educational provision, but the emergence of the pandemic has surged the need for online channels at an unprecedented level. This further pushes every aspect of university operations, including its student admissions, recruitment, and retention efforts to assume a...