Spotlight: MY-based digital agency on crafting immersive campaigns and the future of AR/VR in marketing

Immersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all –...

APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic

We know that the consumer is ever-changing but the fluidity of their behavior has taken an entirely different meaning this pandemic – with unprecedented changes that unfolded such as the constraint on physical interactions and the economic plunge of markets, this completely overhauled how brands and businesses engaged with their...

MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin

A veteran of the education industry, we sat down with Jovan Lin, the current assistant vice president for marketing of PSB Academy, to get to know more about the career journey and the leadership of a marketing head in the higher education sector. Jovan may have spent more than a decade...

MARKETECH Mondays feat. AIB’s marketing director, Stephanie George

When a dialogue on marketing is sparked, the industry against the education sector isn’t always top-of-mind, hence, doesn’t always get that much attention due to its non-mainstream dynamics - with students as the ‘consumers’, and with the product, not just a purchase that could be merely classified as either a...

Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country

The coaching industry, while a booming industry, is still a sector that offers massive room for exploration. Coaching, or which may sometimes look to as therapy - the much stronger household name for many - started out as a service perceived to be a ‘luxury’, where people saw it as...

Why B2B digital marketing needs a unique approach

Charlotte Ward

You might think that marketing is the same whether you’re targeting consumers or other businesses, however, it’s important to approach B2B marketing with a tailored approach. Businesses and organizations have different motivators for end-user consumers and often require a unique strategy around messaging, positioning, and creative. Target audiences in the...

Why branding is important for performance

Charlotte Ward

In the age of always-on e-commerce and notoriously short attention spans, it can be tempting to downplay your branding in favor of acquisition-focused digital advertising. Branding, however, is an important aspect of all marketing campaigns, regardless of the objective. Think of branding as your foundation. Taking the time to build...

MARKETECH Mondays: Neil Cullingford, Director of Marketing and Communications, Murdoch University

In the latest episode of MARKETECH Mondays, we chatted for the very first time with a marketing leader in the education space - Neil Cullingford – the current director of marketing and communications of Murdoch University, the Australian-based public university in Perth. With this, we aim to bring greater attention...

What the education space is making possible that it hasn’t prior to new normal: APAC universities’ panel discussion

Australia – Last 13 April, MARKETECH APAC’s webinar production unit ‘Inside Innovation’, through the webinar 'Asia-Pacific Outlook 2021: Reimagining your higher education web strategy', has gathered digital marketing leaders and experts from higher education in APAC to talk about how the massive shift to virtual learning changed universities’ approach in...

The value found in the Virtual Career Academy Summit 2021 for employers

Manila, Philippines – In the mid of an ongoing pandemic where things don’t seem to be turning for the better, several factors of life have been affected— employment is scarce, schools are digital, and people from all walks of life have had their fair share of struggle. More so, businesses...