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Category: Marketing

Apnaklub x Social Beat
India’s e-commerce platform Apnaklub drives visibility on digital platforms via Social Beat tie-up
Posted on August 10, 2021
by Kathleen Murata
Apnaklub is a B2B wholesale e-commerce platform in India that provides local wholesalers and retailers with products from various brands.
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Reprise-APAC-Shopping-Consumer-Behavior
Online shopping, promotions and convenience: the trinity of the modern APAC shopping experience
Posted on August 10, 2021
by Teddy Cambosa
New research from Reprise unveils the significant changes evident across consumer behavior in Asia-Pacific.
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Madison Media India Abhik Banerjee
Madison Media promotes Abhik Banerjee to COO of Madison Media Plus
Posted on August 10, 2021
by Kathleen Murata
Abhik Banerjee, former vice president, is the new chief operating officer for Madison Media's business unit in Delhi, Madison Media Plus.
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Clemenger BBDO Lewis Steele
Clemenger BBDO Sydney announces Lewis Steele as new head of social
Posted on August 10, 2021
by Kathleen Murata
Lewis Steele joins Clemenger BBDO Sydney as the new head of social, to lead the agency's social and content arm, Flare Sydney.
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GLOW-Chief-Marketing-Officer-Research-FirmGLOW-Chief-Marketing-Officer-Research-Firm
Former Havas Media ANZ CEO becomes first-ever CMO of research tech Glow
Posted on August 9, 2021
by Teddy Cambosa
Matt Houltham, formerly of Havas Media, is the new chief marketing officer of research firm Glow.
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HK HSBC PayMe Keung To
Hong Kong superstar Keung To stars in new campaign by HSBC’s PayMe
Posted on August 9, 2021
by Kathleen Murata
The new 'Hong Kong's Wallet' campaign by HSBC's PayMe features the country's hottest actor and singer, Keung To.
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SCMP Group Subscription
SCMP launches new global subscription for enterprises, corporate orgs
Posted on August 9, 2021
by Kathleen Murata
SCMP’s new product aims to provide unparalleled intelligence and insights on China for enterprises and corporate organizations.
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Why B2B digital marketing needs a unique approach
Why B2B digital marketing needs a unique approach
Posted on August 6, 2021
by MARKETECH APAC
It's easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.
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MINDSHARE 1
Mindshare unveils new brand proposition, shuffles leadership team
Posted on August 6, 2021
by Kathleen Murata
Following the unveiling of Mindshare's new brand proposition 'Good Growth', the agency has also announced several new leadership appointments.
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SKY SPHERE AUDI OFFICIAL LAUNCH
Audi’s new ‘Skysphere’ concept to make its official virtual launch
Posted on August 6, 2021
by Kathleen Murata
Global automotive brand Audi will be officially launching its 'Skysphere' concept at an online broadcast called ‘Celebration of Progress’.
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