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Category: Marketing

Plenti x Howatson
Fintech Plenti encourages Aussies to make dreams happen in new campaign with Howatson+Company
Posted on November 9, 2021
by Kathleen Murata
Plenti has released a suite of product films, social assets, and is facilitating a ‘Destroy Your Dreams’ consumer promo.
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#TheThreadStory MC Saatchi and Twitter Indonesia
M&C Saatchi Indonesia ties up with Twitter to launch first-ever book of tweets
Posted on November 9, 2021
by Kathleen Murata
The new book of tweets by M&C Saatchi and Twitter aims to promote the importance of reading to Indonesians.
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Bridging the gap between digital marketing & e-commerce
Bridging the gap between digital marketing & e-commerce
Posted on November 9, 2021
by MARKETECH APAC
Digital marketing and e-commerce must go hand in hand in order to effectively guide consumers from ad viewership to conversion.
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NAB-CX-Top-Index-Forrester
NAB top AU bank in CX
Posted on November 8, 2021
by Teddy Cambosa
According to Forrester's CX, NAB improved its CX quality the most with a 6-point increase over last year, propelling the bank from third to first place.
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Tatler Asia
Luxury content brand Tatler Asia shifts content direction to include ‘topics with purpose’
Posted on November 8, 2021
by Kathleen Murata
Tatler Asia will now be putting more focus on topics such as female empowerment, LGBTQ, and entrepreneurship, among others.
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Denise-Miura-APJ-Vice-President-Medallia
Medallia appoints Denise Miura as VP for APJ
Posted on November 8, 2021
by Teddy Cambosa
Denise Miura has 17 years of prior leadership experience at MarkLogic before being appointed to Medallia.
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Myer-Unriddle-Christmas-Campaign
Myer’s latest ad helps Aussies turn ‘vague wishes into perfect Christmas gifts’
Posted on November 8, 2021
by Teddy Cambosa
Said Christmas campaign by Myer has been made by Clemenger BBDO Melbourne and promoted in media by AKQA.
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Kellogg's LionLion
Kellogg’s names Lion & Lion Malaysia as new regional social media partner
Posted on November 5, 2021
by Kathleen Murata
The new partnership will see Lion & Lion driving the social media presence of Kellogg’s across the SEA region.
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JCDecaux-Morgan-Hannaford-Gemma-Watkins-Sales-Director-NSW
JCDecaux AU promotes Morgan Hannaford, Gemma Watkins to sales director role for NSW
Posted on November 4, 2021
by Teddy Cambosa
Both of the new sales directors by JCDecaux will both serve the local market in New South Wales.
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Vivek-Kumar-WWF-SG-Chief-Marketing-Communications-Director
Ex-NTUC FairPrice Vivek Kumar moves to WWF-SG as chief marketing and communications director
Posted on November 4, 2021
by Teddy Cambosa
Vivek Kumar brings in over 20 years of marketing and communications experience to WWF SG, having experience recently from NTUC Fairprice.
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