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Category: Marketing

WorkwearGroup-This-Is-Flow-Media-Mandate
This Is Flow bags The Workwear Group’s Hard Yakka, KingGee media account  
Posted on December 7, 2021
by Teddy Cambosa
Through the account win, This Is Flow will manage all media strategies by the two brands under The Workwear Group.
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The-Hoffman-Agency-PR+-Media-Consulting
The Hoffman Agency launches consulting arm PR+ to improve B2B media exchange
Posted on December 7, 2021
by Teddy Cambosa
PR+ by The Hoffman Agency aims to aid B2B tech companies in APAC in their media/communications strategy.
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SNTA-Spark-New-Zealand-Christmas-Campaign
Telco Spark launches the most techie ‘Santa’ this Christmas
Posted on December 7, 2021
by Teddy Cambosa
The SNTA campaign, created alongside Colenso BBDO, is Spark's 'techie' way to recommend gifts come the Yuletide season.
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What’s NEXT: Guide to help you master the art of content marketing in 2022
What’s NEXT: Guide to help you master the art of content marketing in 2022
Posted on December 7, 2021
by MARKETECH APAC
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
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Mat Rawnsley UM Australia
UM Australia welcomes Mat Rawnsley to take newly created role of head of planning
Posted on December 7, 2021
by Kathleen Murata
As the new national head of planning at UM, Mat Rawnsley brings with him deep experience across communications planning and strategy.
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Red-Havas-Lawrence-Muskitta-Head-of-Public-Affairs
Red Havas appoints Lawrence Muskitta to head new public affairs offering
Posted on December 7, 2021
by Teddy Cambosa
Lawrence Muskitta joins Red Havas to lead the agency's new division dedicated to PR for public affairs-related work.
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Victoria Fernandez Virtue
VICE’s Virtue names Victoria Fernandez as new business director for APAC
Posted on December 7, 2021
by Kathleen Murata
Victoria Fernandez will be leading Virtue's key APAC clients and driving new business, as well as mentoring the company's young talents.
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Publicis-Groupe-Malaysia-Senior-Appointments
Publicis Groupe MY promotes Emir Shafri, Andrew Michau to senior roles
Posted on December 6, 2021
by Teddy Cambosa
The new appointments for Publicis Groupe concern the agency's senior roles in their Malaysia market.
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Lenovo We've Got Your Back The Womb
‘We’ve got your back’ says Lenovo to India in new campaign
Posted on December 6, 2021
by Kathleen Murata
Titled ‘We’ve Got Your Back’, the latest campaign by Lenovo and The Womb features the backs of people in the ads.
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Tokyo-Olympics-2020-Ad-Market-Japan
The ad markets that lost in Japan amid ‘unideal’ Tokyo Olympics 2020
Posted on December 6, 2021
by Teddy Cambosa
Data from MAGNA showed that despite the presence of Tokyo Olympics, the ad market in Japan remained having a mild impact to consumers.
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