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Category: Marketing

NCPC The New Job
SG crime prevention org’s latest anti-scam campaign highlights scary fallout to reach Singaporeans
Posted on February 8, 2022
by Kathleen Murata
The new spot by the National Crime Prevention Council of Singapore features the scary aftermath that scam victims have to deal with.
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Bastion Amplify announces new senior appointments in PR team
Bastion Amplify announces new senior appointments in PR team
Posted on February 8, 2022
by Teddy Cambosa
Bastion Amplify, after several high-profile national client wins, has announced a series of key senior appointments to its PR team.
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Edelman appoints Jamshed Wadia as new vice chair for digital in APAC
Edelman appoints Jamshed Wadia as new vice chair for digital in APAC
Posted on February 8, 2022
by Teddy Cambosa
Jamshed Wadia will be overseeing Edelman's growing digital practice and Edelman Studios’ operations in the region.
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Mixed-Route-Juice-short-video-segments
Delhi-based creative agency Mixed Route Juice launches new short-video vertical
Posted on February 8, 2022
by Kathleen Murata
The new short-video vertical of Mixed Route Juice is for viewers who are looking for unique videos that meet their needs.
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Organic-Pacific-three-senior-hires
Havas Group’s Organic Pacific welcomes three new senior hires
Posted on February 8, 2022
by Kathleen Murata
Entertainment communications agency Organic Pacific's new hires include Colette Cordes, Alyce Christiansen, and Orla Doyle.
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Jacqui Munro appointed as Red Havas’ senior account director
Jacqui Munro appointed as Red Havas’ senior account director
Posted on February 8, 2022
by Teddy Cambosa
Jacqui Munro brings into Red Havas a wide experience of working with clients in banking, economic policy and education sectors.
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An AI-powered prediction? Lay’s Taiwan uses AI for generating CNY fortunes
An AI-powered prediction? Lay’s Taiwan uses AI for generating CNY fortunes
Posted on February 7, 2022
by Teddy Cambosa
This AI-powered campaign by Lay's Taiwan gives the spirit of CNY fortunes a more modern--and a more delicious approach.
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Untitled design (61)-min
What’s NEXT: What to expect in influencer marketing in 2022
Posted on February 7, 2022
by MARKETECH APAC
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years. 
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Dagangan-new-hub-model
Social commerce firm Dagangan introduces online merchandise shopping services for rural areas
Posted on February 7, 2022
by Kathleen Murata
The new merchandise shopping services allow rural communities to have their groceries delivered within 24 hours without postage.
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MYMC-Strong-Like-This-campaign
F&B firm My Muscle Chef launches new campaign, unveils new brand direction
Posted on February 7, 2022
by Kathleen Murata
Australia – Functional food and beverage (F&B) company, My Muscle Chef (MYMC) in Australia, has launched a new brand campaign, aimed at expanding on the company’s new tagline ‘Every Body, Every Goal’ and redefining what it means ‘to be fit’ and strong.  MYMC specialises in protein-rich fresh...
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