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Category: Marketing

Lenovo appoints dentsu international as paid media partner in APAC
Lenovo appoints dentsu international as paid media partner in APAC
Posted on April 5, 2022
by Teddy Cambosa
dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence.
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Grey Singapore launches new brand identity for Spark Connections
Grey Singapore launches new brand identity for Spark Connections
Posted on April 5, 2022
by Teddy Cambosa
With its new brand strategy, Spark Connection promises to never stop looking for new ways to inspire consumers to take risks and explore new opportunities. The new look and tagline are supported by an integrated campaign that includes influencer marketing.
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ACKO uses humorous cues to promote car insurance offering in latest ad
ACKO uses humorous cues to promote car insurance offering in latest ad
Posted on April 5, 2022
by Teddy Cambosa
The new campaign by ACKO aims to encourage users to check out their car insurance offering amidst the upcoming IPL season.
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Red Havas introduces corporate affairs practice, appoints Matt Thomas to leadership
Red Havas introduces corporate affairs practice, appoints Matt Thomas to leadership
Posted on April 5, 2022
by Teddy Cambosa
Red Havas has launched its dedicated corporate affairs practice and has appointed Matt Thomas to a leadership position.
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Virtue Strategy Director Zoe Chen
Virtue names Zoe Chen as new strategy director for APAC
Posted on April 5, 2022
by Kathleen Murata
Zoe Chen will be drawing on the rich cultural insights of the Vice Media Group to work with its clients across the region.
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Revolut appoints Charles Debonneuil as GM for APAC
Revolut appoints Charles Debonneuil as GM for APAC
Posted on April 4, 2022
by Teddy Cambosa
Debonneuil will be responsible for establishing Revolut's local growth teams and formulating its APAC expansion strategy.
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Siam Piwat partners with Kantana Group to boost O2O customer experience
Siam Piwat partners with Kantana Group to boost O2O customer experience
Posted on April 4, 2022
by MARKETECH APAC
Siam Discovery has announced a strategic partnership with Thailand’s leading entertainment company Kantana Group, to create an even better O2O experience for each of their target consumers. 
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DEA partners with Angkor Tiger FC
GameFi Platform DEA inks partnership with Angkor Tiger FC
Posted on April 4, 2022
by Teddy Cambosa
GameFi platform Digital Entertainment Asset has struck a partnership with the Cambodian football club Angkor Tiger FC.
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NMIMS-and-Madison-Media
India-based university NMIMS names Madison Media as media agency of record
Posted on April 4, 2022
by Kathleen Murata
Through the remit, Madison Media will be driving NMIMS’ media presence, and generating a higher reach for the institute in India.
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AirAsia PH partners with Vote Pilipinas to promote responsible voting
AirAsia PH partners with Vote Pilipinas to promote responsible voting
Posted on April 4, 2022
by Teddy Cambosa
In addition, AirAsia Philippines is making the remaining series of Vote Pilipinas Presidential Debates and webinar.
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