Category: Marketing
Through the initiative, the brand encourages Malaysians to explore modern interpretations of traditional Raya dishes while maintaining their cultural roots.
Bangkok, Thailand – Lazada has announced a strategic partnership with Michelin to enhance the online tyre purchasing experience across Southeast Asia, combining digital commerce capabilities with mobility expertise. Under the collaboration, the companies will co-invest in a framework designed to simplify...
Singapore – Lifestyle food and beverage brand The Providore has ceased operations in Singapore, announcing the closure of all its outlets on 9 March 2026. The homegrown café, deli, grocer, and bakery shared the update through its official Instagram account, thanking customers for their support over the...
Kuala Lumpur, Malaysia – Home improvement retailer MR D.I.Y. has rolled out its “Raya Sama-Sama” campaign across Malaysia and Indonesia, bringing together personalities from both markets to highlight themes of hospitality and togetherness during the festive season. The campaign is anchored by a short...
Singapore – Low-cost carrier Scoot, the budget subsidiary of Singapore Airlines, has launched the third edition of its “Singapore Superfans” campaign in partnership with the Singapore Tourism Board (STB), this time turning Singapore’s iconic Merlion into a character that encourages travellers to explore...
The campaign reimagines the film’s story of a hidden treasure cave in a modern comedic format, positioning the brand’s Ramadan feast as a similarly valuable discovery meant to be shared with others.
Indonesia – PT Bank Central Asia Tbk (BCA) has kicked off its latest Ramadan campaign, encouraging audiences to reflect on family, sincerity, and the quiet acts of devotion that define the holy month. Titled “Ramadan Do It Better on myBCA”, the campaign seeks to raise awareness of myBCA’s features...
Manila, Philippines – Mountain Dew has launched a gaming campaign in the Philippines that challenges players to compete without three commonly used keyboard keys, as part of an activation developed with BBDO Guerrero. The initiative, titled “Play No Dew”, centres on the removal of the “D”, “E”, and “W”...
Entries for the awards will remain open until 22 May 2026, with the judging process scheduled to take place from 1 to 12 June 2026. Finalists will be announced on 23 June 2026, building anticipation toward the awards’ culminating celebration.
Bangkok, Thailand – The Pavilions Hotels and Resorts has appointed Tom Thrussell as its new chief marketing officer, marking a new leadership move as the boutique hotel brand looks to strengthen its global marketing strategy and brand growth. In the role, Thrussell will be based in Thailand and will...
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