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Category: Marketing

Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Posted on March 17, 2023
by Teddy Cambosa
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
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Oatbedient story featured image
Oat-based milk brand Oatbedient sees mascot ‘Oatdit’ reminding benefits of plant-based products
Posted on March 17, 2023
by Teddy Cambosa
This 30-second new brand film is created in collaboration with independent creative agency GOVT Singapore.
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What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
Posted on March 17, 2023
by MARKETECH APAC
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
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Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Posted on March 17, 2023
by Teddy Cambosa
Sekiguchi's appointment aims to transform Nissan’s business in the region in accordance with its long-term vision, Nissan Ambition 2030.
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SCMP’s magazine division appoints Sophia Yu as managing director
SCMP’s magazine division appoints Sophia Yu as managing director
Posted on March 16, 2023
by Teddy Cambosa
Yu succeeds Josephine Chan, who led SCMP Hearst to grow and operate renowned lifestyle media brands including Cosmopolitan and ELLE.
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PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
Posted on March 16, 2023
by Teddy Cambosa
Initiated by Golin’s Creative Intelligence Unit in Singapore, SPARK explores artificial intelligence platforms including ChatGPT, Midjourney, and Dall.E as a starting point for strategic planning and creative ideation.
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Redhill, Geylang International Football Club team up to drive women’s football in SG
Redhill, Geylang International Football Club team up to drive women’s football in SG
Posted on March 16, 2023
by Teddy Cambosa
Through this partnership, Redhill will provide sponsorship in addition to strategic communications support to help promote the Women's Premier League team, its talented players within GIFC, and to connect with a wider audience.
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Dentsu bolsters leadership roster for newly formed SEA cluster
Dentsu bolsters leadership roster for newly formed SEA cluster
Posted on March 16, 2023
by Teddy Cambosa
dentsu's newly formed SEA cluster will include Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
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NOVA Entertainment takes after Queen’s album art to tease top three hosts now gracing one show
NOVA Entertainment takes after Queen’s album art to tease top three hosts now gracing one show
Posted on March 15, 2023
by MARKETECH APAC
With its three mainstay hosts to now be in a single crew, Aussie broadcast network NOVA Entertainment teases its new show in Queen fashion.
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Anna Znamenskaya appointed as foodpanda’s new chief marketing officer
Anna Znamenskaya appointed as foodpanda’s new chief marketing officer
Posted on March 15, 2023
by Teddy Cambosa
She will be leading the brand, performance marketing and growth teams for the company in 11 markets across Asia-Pacific. 
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