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Category: Marketing

Eastern & Oriental’s digital docuseries spotlights diverse Malaysian insights, perspectives on way of living
Eastern & Oriental’s digital docuseries spotlights diverse Malaysian insights, perspectives on way of living
Posted on April 11, 2023
by Teddy Cambosa
The documentary series, titled ‘Human Living’, imagines the future of our cities through veritable topics such as ‘Social & Cultural Capital’, ‘15-Minute City’, and ‘Secondary City Boom’. 
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Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Posted on April 11, 2023
by Teddy Cambosa
Julie's Biscuits' 'Kisah Raya P.E.R.I.T' is part of the brand's efforts to break down stereotypes that people often face during Hari Raya.
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FCB Shout x Spritzer featured img
Spritzer proves that drinking water can be a part of the skincare routine via campaign with FCB Shout
Posted on April 11, 2023
by Teddy Cambosa
The campaign is associated with a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’.
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Bush Heritage AU Featured Img
FutureBrand Australia furthers wildlife conservation advocacy via new brand strategy, identity for Bush Heritage Australia
Posted on April 5, 2023
by Teddy Cambosa
Coming off of the organisation’s 30th year celebration, CEO Heather Campbell said that they are committed to deepen and double their impact by 2030.
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This campaign by The Mens’ Table encourages men to talk about their feelings and ‘go beyond banter’
This campaign by The Men's Table encourages men to talk about their feelings and ‘go beyond banter’
Posted on April 5, 2023
by Teddy Cambosa
Called ‘Go Beyond Banter’, The Men's Table's campaign features ‘bantery’ executions that play on the tendency men have to talk about anything other than their feelings.
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This powerful campaign by Maurice Blackburn uses AI to generate visual evidence of Australian offshore atrocities
This powerful campaign by Maurice Blackburn uses AI to generate visual evidence of Australian offshore atrocities
Posted on April 5, 2023
by Teddy Cambosa
Aside from creating a special campaign site, the images and statements have also been compiled into a book, and displayed at a powerful exhibition held in the Immigration Museum in Melbourne, created by installation artist James Dive of Scoundrel.
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Paul Nagy VMLY&R Featured
VMLY&R promotes Paul Nagy as chief creative officer for APAC
Posted on April 5, 2023
by Teddy Cambosa
Paul Nagy previously served as the chief creative officer for VMLY&R in Australia and New Zealand.
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Malaysian advertising body elects Havas Group’s Andrew Lee, Hakuhodo’s Ryusuke Oda at the helm
Malaysian advertising body elects Havas Group’s Andrew Lee, Hakuhodo’s Ryusuke Oda at the helm
Posted on April 5, 2023
by Teddy Cambosa
The Association of Accredited Advertising Agents (4As) Malaysia's new leaders are the re-elected president Andrew Lee and vice president Ryusuke Oda.
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Enigma launches specialist property marketing division, appoints new exec to lead
Enigma launches specialist property marketing division, appoints new exec to lead
Posted on April 5, 2023
by Teddy Cambosa
According to Galvin, the new division aims at providing Enigma with the depth and scale to handle large jobs while remaining agile enough to create bespoke solutions for boutique clients.
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KitKat champions taking a break by letting AI make its latest campaign
KitKat champions taking a break by letting AI make its latest campaign
Posted on April 4, 2023
by Teddy Cambosa
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
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