Category: Marketing
Singapore – UNIQLO Singapore is bringing its “Art for All” philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural...
Indonesia – Madurasa Indonesia, a honey brand under PT Combiphar, has appointed Volare Advertising Network to oversee its social media operations as it looks to strengthen digital engagement with modern Indonesian audiences. The appointment follows a competitive pitch process involving several agencies,...
Manila, Philippines – Boysen has tapped into the Philippines’ online culture by highlighting its reputation as the ‘Social Media Capital of the World’ on its latest campaign. Titled ‘Boysen Color Stories’, the initiative showcased the brand’s broad palette through a collaborative, digital-first approach....
Singapore – National Space Agency of Singapore (NSAS) has officially unveiled its new brand identity, marking the formal launch of the country’s autonomous space agency. The reveal follows the agency’s initial announcement at the Singapore Space Summit 2026 in February, signalling Singapore’s growing...
Bangkok, Thailand – BBDO Bangkok has named Pathida “Jern” Akkarajindanon as Chief Creative Officer, marking a shift from a traditional top-down model to a collaborative, data- and technology-driven approach that integrates cross-disciplinary teams to deliver creative work with measurable business impact....
Positioned as one of the faster-growing challenger brands in the paediatric nutrition category, AEG’s formulation combines essential nutrients intended to support brain development, IQ, and memory.
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
Many learn leadership lessons in keynote speeches, forums, or coveted conferences; others acquire them through close work with—and mentoring from—seasoned owners, whose straightforward, nuanced remarks carry grounded, practical wisdom and little patience for corporate jargon. The latter way is how Vogue...
The initiative aims to transform short-form social media consumption into sustained engagement with long-form reading.
Hong Kong – K&F CONCEPT has appointed Terry Tong as its new global marketing director, marking a strategic move as the company seeks to strengthen its global brand presence and deepen its position within the rapidly growing creator economy. In his new role, Terry will lead the company’s global marketing...
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