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Category: Marketing

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SleekFlow leads the discussion on enhancing omnichannel CX as Gold Sponsor at “What’s NEXT 2024: Marketing in Singapore”
Posted on February 29, 2024
by Aliza Carmona
SleekFlow is proud to announce its participation as a Gold Sponsor in MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference. The company will take the lead in driving the conversation on improving omnichannel customer experiences for enterprises.
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SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
Posted on February 28, 2024
by Teddy Cambosa
Notably, Alipay categorised SEA as one of the most popular travel destinations for Chinese tourists, with Thailand, Malaysia and Singapore combined seeing a 7.5% increase over 2019, and a 580% leap over 2023.
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Arena Media retains media mandate for AIA Singapore
Arena Media retains media mandate for AIA Singapore
Posted on February 28, 2024
by Teddy Cambosa
Arena Media Singapore's reappointment by AIA Singapore reaffirms the insurer's confidence in their ability to drive innovative, digital-first media solutions. Together, they have embarked on notable campaigns like the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut...
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Diageo wants you to take it easy in new campaign for responsible drinking with K-Pop star Suho
Posted on February 28, 2024
by Aliza Carmona
Alcoholic beverage company Diageo has launched its new 'Enjoy the Flow, Savour Every Moment’ regional campaign for Asia Pacific, promoting responsible drinking and moderate alcohol consumption with K-Pop group EXO’s Suho.
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How JOLT Digital’s “Learn With the Expert” initiative aims to aid redundant employees through industry collaboration
How JOLT Digital’s “Learn With the Expert” initiative aims to aid redundant employees through industry collaboration
Posted on February 28, 2024
by Teddy Cambosa
We recently spoke with Jason Tan, general manager at JOLT Digital, to learn more about the agency’s initiative, and how it aims to create a win-win situation for not just laid-off employees but also industry leaders who could potentially be the future employers for those who are made redundant.
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Hilton partners with Kallang Alive Sport Management to deliver exclusive entertainment experiences in SEA
Posted on February 28, 2024
by Aliza Carmona
Global hospitality company Hilton has announced it has signed a multi-year partnership with Kallang Alive Sport Management to offer guests and travellers access to world-class entertainment and hospitality experiences in Southeast Asia.
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Crocs selects Jaywing to handle paid media management duties in Australia and Singapore
Posted on February 27, 2024
by Aliza Carmona
Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets.
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OrangeTee’s Jon Tan on how the company’s latest rebrand focuses on ease of navigating the real estate ecosystem
OrangeTee’s Jon Tan on how the company’s latest brand refresh focuses on ease of navigating the real estate ecosystem
Posted on February 27, 2024
by Teddy Cambosa
We recently sat down with Jon Tan, senior vice president and head of brand, digital marketing and communication at OrangeTee, to learn more exclusively about OrangeTee’s conceptualisation process on the brand refresh effort.
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Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia
Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia
Posted on February 27, 2024
by Teddy Cambosa
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and...
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We Are Social boosts gaming division with new offerings dedicated for brands, developers and publishers
We Are Social boosts gaming division with new offerings dedicated for brands, developers and publishers
Posted on February 27, 2024
by Teddy Cambosa
For We Are Social, there is no “one size fits all” approach - as bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.
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