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Category: Marketing

AXA, HK Express launch exclusive partnership for convenient travel insurance experience for travellers
AXA, HK Express launch exclusive partnership for convenient travel insurance experience for travellers
Posted on June 18, 2024
by Teddy Cambosa
HK Express is poised to continue its rapid growth by expanding its fleet and route network. This year, HK Express has already added four new destinations and is set to announce new routes, further extending its market reach. 
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AIA Group
AIA Group launches ‘Rethink Healthy’ campaign to advocate for more inclusive and sustainable living for people in Asia
Posted on June 18, 2024
by MARKETECH APAC
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is  part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
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Cheil X appoints Anurag Tandon as chief growth officer
Cheil X appoints Anurag Tandon as chief growth officer
Posted on June 18, 2024
by Teddy Cambosa
In his new role, Tandon will be leading the newly opened Mumbai office in addition to the growth charter and expand Cheil X’s business operations in the city.
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APAC ad market to grow 8.5% to US$289b this year; traditional media owners to see growth
APAC ad market to grow 8.5% to US$289b this year; traditional media owners to see growth
Posted on June 18, 2024
by Teddy Cambosa
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
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mark-tuan-stb
Singapore Tourism Board partners with GOT7’s Mark Tuan in new cinematic travel video promotion
Posted on June 18, 2024
by Aliza Carmona
Singapore Tourism Board has released its latest collaborative travel content, cinematic video, and vlog featuring Mark Tuan of the K-Pop boy group GOT7 to promote the country’s iconic tourist attractions.
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FINN Partners elevates Joshua Wang to associate vice president, brand & marketing intelligence for APAC
FINN Partners elevates Joshua Wang to associate vice president, brand & marketing intelligence for APAC
Posted on June 14, 2024
by Teddy Cambosa
In his new role, Wang is responsible for leveraging research, data analysis and strategic insight to drive revenue growth, bolster thought leadership initiatives, and foster innovation for FINN and its clients.
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Jon-Kee-appointment
VaynerMedia names Jon Kee as new head of client partnership for APAC
Posted on June 14, 2024
by Aliza Carmona
VaynerMedia has welcomed Jon Kee as its new head of client partnership for the Asia Pacific region, aiming to strengthen and enhance the agency’s client relationships.
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E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
Posted on June 14, 2024
by Teddy Cambosa
As part of our E-Commerce Marketing Series interviews, we spoke with Emmanuel Cruz, e-commerce lead at Mondelēz Philippines, to learn more about his insights on how e-commerce marketing strategies should be based on consumer behaviour, as well as how e-commerce affects businesses and brands, and the...
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We Are Social Singapore bolsters creative and strategy teams with new hires
We Are Social Singapore bolsters creative and strategy teams with new hires
Posted on June 14, 2024
by Teddy Cambosa
Socially-led creative agency, We Are Social Singapore, has bolstered its creative and strategy teams with two new senior hires, Daniel Foo as creative director and Darcy Mitchell as strategy director.
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MILESTONES_Maggie-Effendy
Milestones: Kimberly-Clark Softex’s Maggie Effendy on enhancing customer experience by embracing innovation
Posted on June 14, 2024
by Aliza Carmona
For MARKETECH APAC’s latest Milestone Series, we spoke with Maggie Effendy, associate marketing director - head of marketing for baby and child care (BCC) at Kimberly-Clark Softex Indonesia, to discuss one of her greatest milestones — blending her expertise and decades of experience to push the boundaries...
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