Category: Marketing
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
![[Campaign] AIA Earth Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-AIA-Earth-Day.jpg)
Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer has launched a four-part short film series that reframes environmental responsibility through the eyes of children aged six to twelve. The aim...
![[News] Vero x Madhat](https://marketech-apac.com/wp-content/uploads/2026/04/News-Vero-x-Madhat.jpg)
Singapore – Vero has taken a majority stake in Mad Hat Asia, tightening its grip on Southeast Asia’s fragmented communications market and sharpening its pitch to clients seeking both policy nous and cultural relevance. The deal brings together Vero’s regional network and strength in corporate, government...
![[News] CSO x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/04/News-CSO-x-8traordinary.jpg)
Singapore – City Serviced Offices is overhauling its brand identity, part of a broader attempt to reposition itself in a workspace market being reshaped by hybrid work and shifting tenant demands. The company has appointed 8traordinary as its branding and design partner, tasking the agency with delivering...
![[News] Publicis AI Hub SG](https://marketech-apac.com/wp-content/uploads/2026/04/News-Publicis-AI-Hub-SG.jpg)
Singapore – Publicis Groupe has opened an AI Development Hub in Singapore, betting the city-state can serve as a launchpad for marketing technology across Asia Pacific and beyond. Backed by the Singapore Economic Development Board, the hub will build proprietary tools spanning data, identity, media,...
The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
Manila, Philippines – McCann Philippines has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective 1 May. The appointments were confirmed by McCann Philippines Chairman Raul Castro, who said the leadership transition reflects...
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
In his new role as executive chairman, Cook will support certain company initiatives, including engaging with policymakers globally.
India – POCO has launched a new campaign aimed at highlighting the use of disclaimers in smartphone marketing, positioning its latest device series around what it describes as more straightforward performance claims. The campaign, titled ‘Fastest BS Service’, was developed in partnership with Monks,...
