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Category: Marketing

Scott Beaumont steps down from Google leadership role after 16 years
Scott Beaumont steps down from Google leadership role after 16 years
Posted on July 24, 2024
by MARKETECH APAC
In a LinkedIn post, Beaumont reflected on how Google is now at the forefront of an exciting new age of technology with AI, and how he had the privilege of invest his time differently in teaching, advising, leading and serving Google.
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Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Posted on July 24, 2024
by MARKETECH APAC
Through fact-based storytelling, ‘Decode with Prudence’ aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. ‘Decode with Prudence’ will kick-off the series by targetting two key topics around the climate crisis – heat and air p...
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ctf-life-rebrand
FTLife rebrands as CTF Life, introduces new membership programme
Posted on July 24, 2024
by Aliza Carmona
FTLife Insurance Company has officially changed its name to Chow Tai Fook Life Insurance Company (CTF Life) and revealed its new brand identity and membership programme.
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Roojai Online Insurance encourages to minimise your frustration in new campaign
Roojai Online Insurance encourages to minimise your frustration in new campaign
Posted on July 24, 2024
by MARKETECH APAC
This campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, we aim to “minimise your frustration” by showcasing the benefits and unique offerings of Roojai Online Insurance.
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corona-cero-olympics
Global beer sponsor Corona Cero brings Olympic venue seats to golden sunset spots around the world
Posted on July 24, 2024
by Aliza Carmona
Corona Cero, the first-ever global beer sponsor of the Olympic and Paralympic Games, has teamed up with advertising agency Grey for its latest ‘Golden Venues’ activation, transporting seats from the Olympic Games venues in Paris to iconic travel destinations across four continents.
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Grab, Chope
Grab acquires Chope to empower small businesses and capture dining market
Posted on July 23, 2024
by MARKETECH APAC
Grab will acquire Chope's operations in Singapore, Indonesia, and Thailand. The acquisition of Chope will strengthen Grab's omni-commerce strategy and help it enhance its goal of conquering the dining-out market. 
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Hepmil Media Group names new CEO for SG, COO
Hepmil Media Group names new CEO for SG, COO
Posted on July 23, 2024
by MARKETECH APAC
Hepmil Media Group has announced two new leadership appointments namely Michelle Tan as chief executive officer for Singapore and Cassi Yang as chief operating officer. The announcement was made by Karl Mak, co-founder and CEO at Hepmil Media Group.
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kerel-cooper-appointment
GumGum welcomes media veteran Kerel Cooper as new chief marketing officer
Posted on July 23, 2024
by Aliza Carmona
GumGum, the global digital advertising platform known for its contextual-first approach, has bolstered its executive team by appointing Kerel Cooper as the new chief marketing officer (CMO).
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robert-magyar-appointment
Rober Magyar returns to Weber Shandwick as senior advisor to boost APAC growth
Posted on July 23, 2024
by Aliza Carmona
Weber Shandwick has announced the appointment of Robert Magyar as its new senior advisor to enhance strategic growth in the APAC region.
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Liverpool FC opens first standalone retail store in Indonesia
Liverpool FC opens first standalone retail store in Indonesia
Posted on July 23, 2024
by MARKETECH APAC
The new concept, which is being rolled out globally, has new elements based on supporter insight and what they wanted to improve in-store, such as stronger signposting of product.
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