Category: Marketing
By making AI accessible and fun, ‘The Dream Creator’ aims to inspire a new generation of creatives to explore the possibilities of this transformative technology.
AIA Malaysia's #RethinkHealthy campaign challenges the one-size-fits-all perspective when it comes to health, expressing that healthy choices may come in different forms for each person.
Nearly one-third of consumers in East Asia cite the ability to “order at any time, from anywhere” as a crucial factor driving their online shopping habits, a report by Euromonitor International revealed.
Milo Malaysia's new campaign highlights the essence of the country's can-do attitude in commemoration of Merdeka and Malaysia Day.
The campaign features a film narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide.
The Asia Pacific market is witnessing a significant shift in consumer behaviour, with the rise of Direct-to-Consumer (DTC) brands becoming a major disruptor in the retail landscape.
Media agency Initiative has been appointed as the integrated media agency of record (AOR) for Century Pacific Food (CNPF), Inc. and Shakey’s Pizza Asia Ventures, Inc. (SPAVI), following their win in a competitive agency pitch.
Created by independent creative agency The Clan, the centrepiece is a short film about a mixed-race family and an elderly ‘pak cik’ (Malay term for uncle) who are brought together by circumstance at an Ikano Centres food court.
British American filmmaker Indigo Bates has joined electriclime°’s director roster.
The 2024 Virtue Worldwide Guide to Culture is based on research conducted across Asia Pacific markets, analyzing various cultural codes that influence Gen Z in Asia.
