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Category: Marketing

Rob Gilby steps down from role of CEO for APAC at dentsu
Rob Gilby steps down from role of CEO for APAC at dentsu
Posted on September 28, 2024
by Teddy Cambosa
Dentsu also highlighted that during his tenure, Rob has fortified the leadership team, enhanced core capabilities and aligned with the new Group strategy to offer integrated, client-centric growth solutions from across dentsu’s practices. 
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Changi Airport revamps loyalty program to boost customer experience
Changi Airport revamps loyalty program to boost customer experience
Posted on September 27, 2024
by Aliza Carmona
The revamped program includes enhanced free parking benefits, birthday vouchers, and a new membership tier called ‘Monarch’.
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SEA marketing leaders convene to reveal best strategies for conversational marketing
Posted on September 27, 2024
by Aliza Carmona
To explore the transformative impact of conversational marketing on creating a seamless customer journey, MARKETECH APAC is hosting an exclusive webinar on 3 October, titled ‘Mastering conversational marketing in the era of mobile messaging.’
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Golden Circle encourages Australian restaurants to choose local produce in latest activation with Because
Golden Circle encourages Australian restaurants to choose local produce in latest activation with Because
Posted on September 27, 2024
by Aliza Carmona
Golden Circle's campaign advocates for home-grown produce to be used on plates served by restaurants. It highlights the quality and taste of Australian pineapples while supporting its local farmers.
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Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Posted on September 27, 2024
by Teddy Cambosa
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
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Terminally ill woman auctions minutes of her life to raise awareness for cancer research via The Ministry for Communication & The Arts
Posted on September 27, 2024
by Aliza Carmona
If your days were numbered, how would you spend them? In Sydney, a woman facing a terminal cancer diagnosis has taken an extraordinary step, auctioning off moments of her remaining time to the public as part of a powerful exhibition at Carriageworks.
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Brands in ANZ should integrate more humour, playfulness in campaigns: report
Brands in ANZ should integrate more humour, playfulness in campaigns: report
Posted on September 27, 2024
by Aliza Carmona
According to the study, people’s desire for more playfulness and humor in their lives extends to their expectations of brands.
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StackAdapt strengthens team with key executive appointments in Asia 
StackAdapt strengthens team with key executive appointments in Asia 
Posted on September 26, 2024
by Aliza Carmona
Jeffrey Kwan has been named head of business for Hong Kong, while Takeshi Yamaguchi joins as head of business for Japan.
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DOT, Mang Inasal team up to promote gastronomy tourism in PH
DOT, Mang Inasal team up to promote gastronomy tourism in PH
Posted on September 26, 2024
by Teddy Cambosa
Each guest shared their love for the distinct flavours of Mang Inasal, highlighting how its signature dishes have become an essential part of their joyful travels around the Philippines.
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Want to rediscover real milk’s benefits? Even Popeye’s up for it in new Anchor campaign with TBWA\NZ
Want to rediscover real milk’s benefits? Even Popeye’s up for it in new Anchor campaign with TBWA\NZ
Posted on September 26, 2024
by Aliza Carmona
New Zealand – Dairy brand Anchor has launched a campaign with TBWA\New Zealand to remind consumers of the health benefits of drinking real milk. The campaign, titled “Real Milk. Real Good,” aims to elevate milk as a daily beverage over plant-based alternatives. The dairy industry in New Zealand...
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