Category: Marketing
Kuala Lumpur, Malaysia – A new study by Infobip has recently revealed the distinct preferences of different generations when interacting with businesses ahead of the Singles’ Day shopping promotions. While 86% of consumers across all age groups expect targeted messages, this research shows the importance...
In the Asia-Pacific region, family travel is increasingly shaped by the preferences of Gen Alpha and Gen Z, with 87% of young travelers actively participating in planning their family vacations.
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
As the official destination for Disney, Pixar, Marvel, and Star Wars merchandise, shoppers can expect a wide selection of authentic, high-quality toys, plush items, trendy apparel, costumes, home décor, and more, including exclusive products from Disney Parks.
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
The campaign follows the surge of red blood cell and plasma demand in recent years, both in Australia and globally.
In her previous position as regional head of financial planning and analysis, Sim transformed her department into a proactive partner, working closely with operations on various initiatives to enhance efficiency and profitability.
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York.
Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform's growth across the APAC region.
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
![[News] Philippine banks scrap online transfer fee](https://marketech-apac.com/wp-content/uploads/2026/07/News-Philippine-banks-scrap-online-transfer-fee.webp)