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Category: Marketing

PAL inspires future Filipina pilots in ‘Fly With Her’ campaign via BBDO Guerrero
PAL inspires future Filipina pilots in ‘Fly With Her’ campaign via BBDO Guerrero
Posted on May 5, 2025
by Aliza Carmona
Philippine Airlines (PAL) is empowering aspiring Filipina pilots through its latest campaign with creative agency BBDO Guerrero.
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Jollibee Group introduces its ‘JoyMark’ in new corporate identity
Jollibee Group introduces its ‘JoyMark’ in new corporate identity
Posted on May 5, 2025
by Aliza Carmona
Multinational restaurant company Jollibee Group has unveiled its new corporate brand identity, introducing its new ‘JoyMark’ logo.
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Amber Ambott appointed by Havas as CEO of One Green Bean
Amber Ambott appointed by Havas as CEO of One Green Bean
Posted on May 5, 2025
by Teddy Cambosa
Amber Abbott has been appointed CEO of Havas Australia’s creative communications agency; One Green Bean (ogb), after overseeing a period of sustained and significant growth during her tenure as managing director.
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Edelman new leadership changes 2025
Edelman India announces new key leadership elevations
Posted on May 5, 2025
by Aliza Carmona
India – Edelman has announced a series of leadership elevations across its India team, aligning with the firm’s strategic vision for the next phase of growth and continued commitment to integrated client solutions. Among the key changes, Ashutosh Munshi, previously lead advisor for brand marketing and...
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LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 
LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 
Posted on May 2, 2025
by Aliza Carmona
Around 14,000 Move It riders are facing the risk of lay-offs after the Land Transportation Franchising and Regulatory Board (LTFRB) ordered the motorcycle taxi company to reduce its fleet.
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flash coffe funding expansion 2025
Flash Coffee secures $3m in funding to drive major expansion in Indonesia
Posted on May 2, 2025
by Aliza Carmona
Indonesia – Indonesia-based coffee chain Flash Coffee has raised an additional $3 million in fresh funding to accelerate its nationwide expansion and roll out a bold new store concept across key cities. The new funding round was led by TA Ventures, with continued backing from long-time investor White...
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pwc global rebrand 2025
PwC unveils bold global rebrand, joins forces with Formula 1 as official consulting partner
Posted on May 2, 2025
by Aliza Carmona
United Kingdom – PwC has launched a new global identity that reflects its commitment to driving clients to the leading edge of innovation, debuting the refreshed look as the official consulting partner of Formula 1. PwC has introduced a refreshed brand positioning and identity—the first major update...
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Cheil India rebrands to Cheil SWA Group 2025
Cheil India transforms into Cheil SWA Group, expands focus on full-funnel marketing services
Posted on May 2, 2025
by Aliza Carmona
India – After more than two decades in India, Cheil India has transitioned into the Cheil SWA Group, reflecting a strategic evolution into an end-to-end marketing solutions provider. The transformation includes a new group structure and leadership appointments. Founded in 2003 as Samsung’s dedicated...
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A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment
A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment
Posted on April 30, 2025
by Teddy Cambosa
The brand surprised Yosuke during a training session just outside Tokyo with a special delivery, capturing his candid reactions in a genuine unboxing video that echoed the spontaneity of his on-court Pepsi moment.
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havas media india magicbricks aor
Havas Media India bags integrated media mandate for Magicbricks
Posted on April 30, 2025
by Aliza Carmona
India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR). Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and...
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