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Category: Featured

Victoria’s Secret & Co. unveils new curated digital platform VS&Co-Lab
Victoria's Secret & Co. unveils new curated digital platform VS&Co-Lab
Posted on May 27, 2022
by Teddy Cambosa
Ohio, USA – Victoria’s Secret & Co. has announced the launching VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands, bringing their stories and their intimates, lifestyle and swimwear products to the forefront....
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Amplitude
Amplitude launches Amplitude Analytics to expand insights deeper into marketing metrics
Posted on May 27, 2022
by MARKETECH APAC
With the use of Amplitude Analytics marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention.
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Tourism-Malaysia-and-Expedia-Group
Malaysia’s tourism marketing agency ties with Expedia Group to scale inbound travel to Malaysia
Posted on May 27, 2022
by Kathleen Murata
Tourism Malaysia and Expedia Group will spotlight Malaysia’s unique tourist attractions, as well as promote variety of accommodations.
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This fried chicken ad mashes up all generation ideas into one ad–quite literally
This fried chicken ad mashes up all generation ideas into one ad–quite literally
Posted on May 27, 2022
by Teddy Cambosa
Five Star Chicken crowdsourced every idea they could get from both the young and old generation into a seven minute ad.
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Fintech Zeefi appoints Agnes Media to digital marketing duties
Fintech ZeeFi appoints Agnes Media to digital marketing duties
Posted on May 27, 2022
by Teddy Cambosa
Agnes Media's experience scaling fintech brands and focus on analytics and marketing measurement will help ZeeFi with acquisition marketing.
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WATConsult-and-CarDekho
WATConsult bags creative, social media mandate for CarDekho
Posted on May 27, 2022
by Kathleen Murata
WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.
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dentsu appoints Saaghar sethi as president of Amplifi
dentsu appoints Saagar Sethi to lead Amplifi in India
Posted on May 26, 2022
by Teddy Cambosa
Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.
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Soymilk brand Vitasoy undergoes rebranding
Soymilk brand Vitasoy undergoes rebranding 
Posted on May 26, 2022
by Teddy Cambosa
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
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Teads announces strategic partnership with Singapore Media Exchange
Teads announces strategic partnership with Singapore Media Exchange
Posted on May 26, 2022
by Teddy Cambosa
The strategic partnership will enable the Singapore Media Exchange to leverage Teads’ array of monetisation solutions across devices and formats.
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Olivia Hannah Matthews named head of brand for AU creative agency Enigma
Olivia Hannah Matthews named head of brand for AU creative agency Enigma
Posted on May 26, 2022
by Teddy Cambosa
Creative agency Enigma ropes in another senior talent with the appointment of distinguished brand strategist Olivia Hannah Matthews as the new head of brand.
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