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Category: Featured

Microsoft, MyDIGITAL partner to bolster civil service digital adaptation
Microsoft, MyDIGITAL partner to bolster civil service digital adaptation
Posted on June 3, 2022
by Teddy Cambosa
Microsoft has joined hands with Malaysian state agencies MyDIGITAL and MAMPU to build on the nation's mission for inclusive, responsible, and sustainable development.
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VMLY&R-Preethi-Sanjeevi
VMLY&R SG’s CEO Preethi Sanjeevi steps down after 16 years with network
Posted on June 3, 2022
by Kathleen Murata
She will be moving on to begin her own digital venture, creating products and solutions outside the marketing space to solve global issues.
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Ana Aboitiz-Delgado elevated as senior EVP of UnionBank
Ana Aboitiz-Delgado elevated as senior EVP of UnionBank
Posted on June 2, 2022
by Teddy Cambosa
UnionBank of the Philippines has approved its largest number of elevations with 74 executive officers; Ana Aboitiz-Delgado leads with her promotion to senior executive officer.
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Heineken’s new campaign a witty way to promote work balance–thanks to a bottle opener
Heineken’s new campaign a witty way to promote work balance–thanks to a bottle opener
Posted on June 2, 2022
by Teddy Cambosa
The campaign, alongside the product launch by Heineken, was conceptualised by creative agencies Le Pub and Publicis Italy.
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Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
Posted on June 2, 2022
by MARKETECH APAC
This is a comeback for Pandey to the GroupM family, where in 2011, he was with MediaCom as its associate director.
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Carat India bags media mandate for Croma
Carat India bags media mandate for Croma
Posted on June 2, 2022
by Teddy Cambosa
The media agency of dentsu India , Carat, has been handed the media mandate for Croma, the Indian retail chain of consumer electronics and durables.
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BWS-and-M&C-Saatchi-Campaign
BWS pays customers to celebrate 21st birthday in new campaign
Posted on June 2, 2022
by Kathleen Murata
This birthday campaign by BWS and M&C Saatchi Sydney pays customers to celebrate its 21st birthday through a shoutout.
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Impossible Foods (1)
Impossible Foods debuts World Environment Month campaign in Hong Kong
Posted on June 2, 2022
by MARKETECH APAC
Throughout the campaign this month, each dish ordered in restaurants and each product purchased in supermarkets will go towards a tree-planting program with non-profit organisation One Tree Planted. 
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Gupshup acquires omnichannel customer service platform OneDirect
Gupshup acquires omnichannel customer service platform OneDirect
Posted on June 2, 2022
by Teddy Cambosa
The acquisition will help both companies unlock new growth opportunities and further scale their enterprise CX offerings.
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Tay Guan Hin named as BBDO Singapore’s creative chairman
Tay Guan Hin named as BBDO Singapore’s creative chairman
Posted on June 2, 2022
by Teddy Cambosa
BBDO Singapore has appointed Tay Guan Hin as its newest creative chairman.
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