Counting down to the next wave of innovation. Claim your spot now!
October 21, 2026 8:00 am
A new wave of digital commerce is here!
On 21 October 2026 at the Sheraton Petaling Jaya, the Retail & E-Commerce Marketing & Technology Innovation Summit returns to Malaysia for its third edition, bringing together senior leaders driving growth, innovation, and customer experience.
From AI and data-driven personalisation to omnichannel execution and marketing effectiveness, conversations will focus on what leaders must prioritise now—and what will define success next.
Through expert keynotes, focused panels, and candid discussions, attendees will gain practical insights drawn from real business challenges and proven strategies across Malaysia and the wider APAC region.
Join a high-impact day of learning, collaboration, and executive networking, and leave with sharper strategies, clearer direction, and ideas you can put into action.
Master the evolution. Design the future.
This conference is HRDC claimable.
AGENDA
none
CUSTOMER DATA
9:10 AM
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9:40 AM
Keynote Presentation: Data You Can Trust: Building the Foundations for Secure, Scalable Commerce
9:10 AM
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9:40 AM
Keynote Presentation: Data You Can Trust: Building the Foundations for Secure, Scalable Commerce
- Why Data Trust Matters Now: How rising privacy expectations and regulatory requirements are reshaping how retailers collect, store, and use customer data in Malaysia
- From Legacy to Ready: The practical gaps holding retailers back today —and how modern data and cloud foundations enable safer, faster, real-time commerce
- Looking Ahead: What data and infrastructure capabilities retailers need to prioritise to support growth, AI adoption, and compliance beyond 2026
Speaker
Low Ngai Yuen
Managing Director
AEON360
CUSTOMER ENGAGEMENT
9:40 AM
-
10:00 AM
Keynote Presentation: Personalisation That Feels Personal: The New Standard for Customer Engagement
9:40 AM
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10:00 AM
Keynote Presentation: Personalisation That Feels Personal: The New Standard for Customer Engagement
- Relevance Is the New Hello: How personalisation has become the baseline expectation for how brands first connect with customers
- When Personalisation Gets Complicated: Why scaling personalised experiences across journeys remains challenging today
- The Next Chapter of Engagement: How smarter, more adaptive
personalisation will shape how brands connect with customers in the years ahead
10:00 AM
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10:20 AM
MORNING TEA BREAK
10:00 AM
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10:20 AM
MORNING TEA BREAK
10:20 AM
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11:00 AM
Panel Discussion: Messaging as Engagement: How Brands Stay Helpful, Relevant, and Trusted
10:20 AM
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11:00 AM
Panel Discussion: Messaging as Engagement: How Brands Stay Helpful, Relevant, and Trusted
- Why Messaging Works: How messaging fits into everyday customer behaviour in Malaysia — as a space to ask, clarify, and gain confidence
- When Expectations Shift: How customers now expect faster, clearer, and more contextual responses — and why traditional messaging approaches struggle to keep up
- Sustaining Meaningful Conversations: How brands can evolve messaging into a long-term engagement channel that feels timely, respectful, and genuinely useful
Panellist
Yan Kee
Head of Retail Operations, Sales & Marketing
MOG Group of Companies
Panellist
Aisyah Nasruddin
Head of Marketing
Serai Group
Panellist
Janice Tan
Head of Digital & CRM
Shiseido
Panellist
Adelene Tay
Head of Marketing
TCP Red Bull Malaysia
AGENTIC COMMERCE
CUSTOMER EXPERIENCE
1:20 PM
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1:40 PM
Keynote Presentation: CX Under Pressure: When E-commerce Operations Shape the Customer Experience
1:20 PM
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1:40 PM
Keynote Presentation: CX Under Pressure: When E-commerce Operations Shape the Customer Experience
- Operations Behind Experience: How fulfilment, inventory flow, and supply chain decisions quietly define customer satisfaction in retail and e-commerce
- Where CX Breaks Operationally: Why delays, stock issues, and handoffs become more visible — and more damaging — as demand scales
- Designing for Reliability: How retailers are strengthening supply chains and operational models to deliver consistent experiences customers can rely on
1:40 PM
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2:20 PM
Panel Discussion: Experience Without Friction: Omnichannel Expectations in a Lifestyle-Driven Market
1:40 PM
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2:20 PM
Panel Discussion: Experience Without Friction: Omnichannel Expectations in a Lifestyle-Driven Market
- Shopping, Malaysia-Style: Blending online discovery, in-store visits, and on-the-go purchases across daily life retail
- Seamless or Not?: Where disconnected touchpoints still frustrate
customers across physical and digital environments - Designing CX for Movement: How retailers adapt experiences for malls, travel hubs, urban centres, and lifestyle destinations without breaking consistency
Panellist
Sachin Suresh
Business Head – South East Asia
Babyshop
Panellist
Suhail Ahmed
Head of Marketing Technology
DFI Retail Group
Panellist
Nicole Lim
Assistant General Manager, E-Commerce & Digital Advertising
HABIB Group
Panellist
Julia Rybalchenko
Head of Marketing APAC
Uhrenholt A/S
SOCIAL COMMERCE
2:20 PM
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2:40 PM
Keynote Presentation: Social Commerce as Behaviour: How Mobile Is Shaping Buying Decisions in Malaysia
2:20 PM
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2:40 PM
Keynote Presentation: Social Commerce as Behaviour: How Mobile Is Shaping Buying Decisions in Malaysia
- Where Decisions Are Formed: How social environments on mobile have become the primary space where Malaysians explore options, validate choices, and build confidence before buying
- Trust Over Persuasion: Why familiarity, reassurance, and social validation now influence purchase decisions more than promotional messaging
- Evolving Decision Expectations: How rising expectations for immediacy, relevance, and reassurance will continue to shape social-led buying behaviour
2:40 PM
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3:00 PM
AFTERNOON TEA BREAK
2:40 PM
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3:00 PM
AFTERNOON TEA BREAK
3:00 PM
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3:40 PM
Panel Discussion: Mobile Commerce in Practice: Turning Demand into Sustainable Growth
3:00 PM
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3:40 PM
Panel Discussion: Mobile Commerce in Practice: Turning Demand into Sustainable Growth
- From Intent to Outcome: How businesses translate mobile-driven interest into completed purchases across different commerce environments
- Executing Mobile-First Formats: How video-led, in-app, and mobile-native commerce formats are being operationalised to support discovery and purchase without breaking the experience
- Growing Without Burnout: How brands scale mobile commerce responsibly while balancing cost, promotions, and long-term viability
Panellist
Andrew Chiam
Country Manager
Groupe SEB
Panellist
Adrienne Low
Head of Integrated Media & CRM, MY & SG
Reckitt
Panellist
Neeraj Mishra
Head of Media, Data, and BI
Vinda
Moderator
Kshitij Pradeep
Head of Ecommerce
Omnicom Media Group
PAYMENTS
Request for Agenda
Fill out the form below to receive the full event agenda detailing all sessions:
Speakers
The brightest minds in marketing and tech are joining forces for 2026. We’re finalising a world-class lineup that you won’t want to miss.
If you’re a retail innovator ready to share your insights, connect with Clifford Baliton at [email protected].
Low Ngai Yuen
Managing Director
AEON360
142284
Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.
Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.
Suhail Ahmed
Head of Marketing Technology
DFI Retail Group
141049
Suhail is marketing technologist, with over 15 years of experience across Adtech, Martech, media and digital transformation. He is passionate about data & technology, and specialises in connecting customer data, marketing platforms, and media activation to drive measurable business growth.
He currently heads up Marketing technology at DFI retail group, where he is building the MarTech CoE as the central hub for MarTech expertise, governance, and enablement.
Andrew Chiam
Country Manager
Groupe SEB
141052
Andrew Chiam is a senior commercial and general management leader with extensive experience driving growth across consumer domestic equipment industry in Malaysia. With expertise spanning P&L leadership, strategic sales execution, retail transformation, and portfolio management, he has led multi-channel commercial operations in highly competitive markets. Andrew is recognized for combining data-driven decision-making with a strong customer-centric approach to scale businesses, optimize channels, and enhance organizational performance.
Nicole Lim
Assistant General Manager, E-Commerce & Digital Advertising
HABIB Group
138148
Nicole Lim is a dynamic marketing leader with 14+ years of regional experience across eCommerce, digital strategy, brand marketing, and retail operations. She excels in driving brand growth, digital transformation, and strategic partnerships across luxury, beauty, and retail sectors. With a strategic mindset and entrepreneurial edge, Nicole has held key roles at Lazada, Chevron, and Johnson & Johnson. Nicole is also pursuing her MBA at the University of the West of Scotland.
Yan Kee
Head of Retail Operations, Sales & Marketing
MOG Group of Companies
142559
No biography found.
Kshitij Pradeep
Head of Ecommerce
Omnicom Media Group
137524
Kshitij Pradeep, better known as KP is the Head of E-Commerce, Malaysia at Omnicom Media Group, where he helps brands translate digital ambition into measurable commercial growth. With deep expertise across marketplaces, performance media, data analytics and retail ecosystems, Kshitij works closely with regional and local teams to design e-commerce strategies that connect consumer intent with conversion. He has partnered with leading FMCG and nutrition brands across Southeast Asia to build scalable commerce frameworks, optimise digital shelf performance and unlock incremental revenue. Known for his practical, insight-driven approach, Kshitij brings a grounded yet forward-looking perspective on how brands must evolve in a commerce-first world.
Adrienne Low
Head of Integrated Media & CRM, MY & SG
Reckitt
137516
No biography found.
Julia Rybalchenko
Head of Marketing APAC
Uhrenholt A/S
137508
Julia Rybalchenko is Head of Marketing APAC for Emborg at Uhrenholt A/S, with 14+ years scaling global brands across Europe, the Middle East, and Asia. Currently leading Emborg’s marketing across 13 countries, she bridges the gap between brand building and business results — turning consumer insights into strategies that move both hearts and numbers. Julia brings a brand marketer’s perspective to the omnichannel conversation, championing how strong brand fundamentals drive sustainable growth across every channel.
Neeraj Mishra
Head of Media, Data, and BI
Vinda
137520
Neeraj currently working as the Head of Media, Data & BI at Vinda Malaysia, overseeing Southeast Asia. He has been in the media industry for 15 years, working across agencies and brands., and has worked on many prestigious brands like Nestlé, Colgate, LG, and many more.
Reasons to Attend
Power Connections
Meet and engage with leading marketing and tech professionals shaping the future of retail and e-commerce. Exchange insights, spark collaborations, and expand your network with the industry’s most influential minds.
Practical Insights
Explore exclusive case studies, emerging trends, and proven frameworks. Walk away with actionable knowledge you can apply immediately to drive your brand’s growth and performance.
Innovation Edge
Stay ahead in a rapidly evolving digital landscape. Discover the strategies, tools, and intelligence that will give your campaigns a measurable advantage.
Future-Ready Growth
Enhance skills, inspire your team, and unlock brand opportunities. This summit provides the perspective, development, and strategic inspiration needed for confident, impactful leadership.
STEP INTO THE CONVERSATION
Connect. Share. Innovate.
Join a dynamic platform where marketing professionals come together to exchange insights, tackle industry challenges, and discover new opportunities. In today’s ever-changing marketing environment, staying ahead means collaborating, gaining fresh perspectives, and applying real-world strategies—making these discussions an essential part of your conference experience.
During registration, select the roundtable topics that interest you most. The MARKETECH APAC team will confirm your assigned session and guide you through the next steps.
Engage with peers, share your expertise, and gain actionable insights! The roundtable discussion offers invaluable networking opportunities—meet more people, forge new connections, and deepen your understanding of the innovative marketing landscape.
WHY JOIN THE ROUNDTABLE
Relevant Insights
Learn from top marketing leaders as they share actionable strategies and experiences driving results today.
Open Exchange of Ideas
Discover innovative approaches to overcome marketing challenges and achieve measurable success.
Unique Peer Perspectives
Connect with regional leaders to gain fresh insights and expand your professional network.
New Connections
Forge strategic partnerships and build long lasting relationships with industry peers.
Dynamic Conversations
Engage in meaningful discussions that promote collaboration, inclusivity, and creative thinking.
Sponsors
Ready to influence the next wave of digital commerce? Become a 2026 Summit sponsor.
Become a Sponsor
Fill out the form below to receive the full sponsorship kit and opportunities:
WHAT OUR attendees HAVE TO SAY
Access Pass
BRAND PASS
For brand and business leaders driving marketing, e-commerce, and customer experience. Gain insights, strategies, and tech trends to boost sales, loyalty, and omnichannel brand impact.
Enjoy full access to the conference, including Q&As, interactive sessions, networking with peers, exhibitor demos, and more. All approved materials will also be available to revisit anytime.
MYR 2,590
/Standard
MYR 1,990
/Early Bird
Early Bird – until 21 September 2026
VENDORS PASS
For agencies, tech providers, and solution partners supporting retail and e-commerce brands. Connect with leaders, showcase expertise, and explore opportunities in marketing, CX, and digital transformation.
Get complete access to the conference, including sessions, live demos, networking with brand leaders, and interactive opportunities to showcase your solutions. All approved materials will be accessible for later viewing.
MYR 3,090
/Standard
MYR 2,590
/Early Bird
Early Bird – until 21 September 2026
