Register

12 NOVEMBER 2026

Venue: Cordis, Hong Kong

Following its successful debut, MARKETECH APAC’s What’s NEXT in Marketing: Hong Kong 2026 returns for its second edition, poised to revolutionise the marketing world once again. This event equips marketing professionals with the cutting-edge strategies, fresh insights, and latest tools needed to thrive in the rapidly evolving digital age.

Happening on 12 November 2026 at Cordis, Hong Kong, this is where you’ll get the strategic frameworks to successfully deploy AI, drive FinTech marketing innovation, and unlock the next generation of consumer value in Hong Kong’s dynamic market.

Your moment to lead is here. Gain actionable strategy by diving into emerging trends and unveiling exclusive, groundbreaking insights you can apply immediately. Leverage elite networking to connect with the industry’s most influential leaders and decision-makers, ensuring you achieve market mastery and unlock all high-value opportunities within the fast-paced Hong Kong economy.

Seize the future. Discover What’s NEXT!

Register

Agenda

November 12, 2026

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8:00 AM

-

9:00 AM

REGISTRATION

8:00 AM

-

9:00 AM

REGISTRATION

9:00 AM

-

9:10 AM

OPENING PROGRAMME

9:00 AM

-

9:10 AM

OPENING PROGRAMME

AI

9:10 AM

-

9:40 AM

Keynote Presentation: Beyond the Algorithm: Smart, Ethical, Effective AI Marketing

9:10 AM

-

9:40 AM

Keynote Presentation: Beyond the Algorithm: Smart, Ethical, Effective AI Marketing

  • Think Ahead, Act Smarter: Use AI to anticipate customer needs and deliver experiences that feel effortless
  • Responsible by Design: Navigate AI ethics and governance—protect privacy, safeguard trust, and keep your brand reputable
  • From Insight to Impact: Turn clever AI insights into real marketing wins—conversions, loyalty, and results that matter

9:40 AM

-

10:10 AM

Panel Discussion: The AI-Human Balance: Shaping the Future of Marketing in an Automated World

9:40 AM

-

10:10 AM

Panel Discussion: The AI-Human Balance: Shaping the Future of Marketing in an Automated World

  • When AI Meets Humans: Discover how brands can combine AI’s power with human insight to create smarter, more impactful marketing
  • Bridging the Gaps: Steer through bias, cultural nuances, and emotional blind spots in AI-human collaboration
  • The Best of Both Worlds: Blend AI precision with human creativity to deliver marketing that’s efficient, personal, and unmistakably human

DATA & ANALYTICS

10:10 AM

-

10:40 AM

Keynote Presentation: From Noise to Nuance: Turning Analytics into Actionable Marketing Intelligence

10:10 AM

-

10:40 AM

Keynote Presentation: From Noise to Nuance: Turning Analytics into Actionable Marketing Intelligence

  • The Insight Paradox: When more data creates less clarity—how to cut through the noise and spot the signals that actually drive marketing decisions
  • Insights in Motion: Turn discovery into delivery with smarter workflows that activate personalised campaigns at speed and scale
  • Make Analytics Move: Future-ready tech frameworks that simplify complexity, unlock agility, and turn insight into measurable impact

10:40 AM

-

11:00 AM

MORNING TEA BREAK

10:40 AM

-

11:00 AM

MORNING TEA BREAK

CUSTOMER ENGAGEMENT

11:00 AM

-

11:30 AM

Panel Discussion: The Trust Advantage: Engaging Customers in a Transparent, Privacy-Led World

11:00 AM

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11:30 AM

Panel Discussion: The Trust Advantage: Engaging Customers in a Transparent, Privacy-Led World

  • Compliance as a Competitive Edge: Turn privacy rules into a way to build customer trust—and grow your brand
  • The Power of Choice: Encourage customers to share preferences willingly through transparency, trust, and meaningful rewards
  • Next-Gen Consent: Go beyond one-time checkboxes with dynamic, real-time consent experiences that feel effortless and empowering

11:30 AM

-

12:30 PM

ROUNDTABLE DISCUSSION

11:30 AM

-

12:30 PM

ROUNDTABLE DISCUSSION

This roundtable offers an interactive space to connect with fellow attendees, exchange insights, and explore today’s most pressing marketing topics. Engage in meaningful discussions, share experiences, and uncover fresh perspectives that are shaping the future of the industry.

Topics include:

  • Content Marketing
  • Conversational Marketing
  • Customer Engagement
  • Customer Experience
  • Customer Insights
  • Data & Analytics
  • Digital Advertising
  • Digital Marketing
  • Digital Transformation
  • Experiential Marketing
  • Generative AI
  • Influencer Marketing
  • Omnichannel Marketing
  • Performance Marketing

12:30 PM

-

1:30 PM

NETWORKING LUNCH

12:30 PM

-

1:30 PM

NETWORKING LUNCH

1:30 PM

-

2:00 PM

Keynote Presentation: The Era of Anticipation: Winning Customer Engagement with Hyper-Personalisation

1:30 PM

-

2:00 PM

Keynote Presentation: The Era of Anticipation: Winning Customer Engagement with Hyper-Personalisation

  • Anticipate & Act: Understand customer intent and turn insights into timely, context-aware actions that capture attention
  • Designed-for-Me Journeys: Craft adaptive touchpoints that feel personal, human, and thoughtfully tailored—every time
  • Moments That Matter: Identify key interactions where hyper-personalisation
    makes the biggest difference, driving real engagement and measurable outcomes

DIGITAL MARKETING

2:00 PM

-

2:30 PM

Panel Discussion: Quality Over Quantity: Turning Mobile Strategy into Impact

2:00 PM

-

2:30 PM

Panel Discussion: Quality Over Quantity: Turning Mobile Strategy into Impact

  • Eyes on the Audience: Know your mobile-first, fast-scrolling audience and craft targeted experiences that form the foundation of your strategy
  • Moves That Matter: Turn content into action—balance reach and relevance to boost engagement and optimise campaigns on the fly
  • Ahead of the Curve: Spot emerging mobile trends and evolving customer behaviours to future-proof your strategy and stay ahead of the game

Panellist

Philip Chau – WNHK26

Philip Chau

Former Regional Director of Marketing Performance & Operations, Asia

Sun Life

2:30 PM

-

2:50 PM

AFTERNOON TEA BREAK

2:30 PM

-

2:50 PM

AFTERNOON TEA BREAK

CUSTOMER EXPERIENCE

2:50 PM

-

3:20 PM

Keynote Presentation: Seamless 360: Redefining Customer Experience for 2026

2:50 PM

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3:20 PM

Keynote Presentation: Seamless 360: Redefining Customer Experience for 2026

  • Fandom as the Ultimate CX: Why building superfans is the pinnacle of customer experience—and how brands can engineer loyalty using the music industry’s “fans, not customers” playbook
  • Rethinking Strategy: Why a single-playbook approach falls short in APAC — and how brands can build true localisation beyond translation
  • Speed as a System: How scalable marketing infrastructure enables brands to move at the speed of culture across markets and generations without chaos

3:20 PM

-

3:50 PM

Panel Discussion: From Boomers to Gen Z: Effective Multi-Generational CX Approach

3:20 PM

-

3:50 PM

Panel Discussion: From Boomers to Gen Z: Effective Multi-Generational CX Approach

  • Don’t Overlook the Boomers: Older audiences are online too—learn how to craft digital experiences that engage them without missing a beat
  • One Campaign, Many Generations: Frameworks for speaking to Boomers, Gen X, Millennials, and Gen Z—without losing your brand’s voice
  • Measure, Adapt, Succeed: Insights and tactics to track performance, optimise campaigns, and ensure relevance across every generation

Panellist

Adrian Tan_WNHK26

Adrian Tan

Senior Vice President, Head of Product & Segment Marketing

DBS Bank

Panellist

Joaquim Alfani_WNHK26

Joaquim Alfani

Strategic Marketing & Business Development Director, APAC

Groupe SEB

Panellist

Terry Tong_WNHK26

Terry Tong

Global Marketing Director

K&F Concept

Panellist

Luke Doyle_WNHK26

Luke Doyle

Vice President, Digital & Omni APAC

lululemon

3:50 PM

-

4:00 PM

CLOSING PROGRAMME

3:50 PM

-

4:00 PM

CLOSING PROGRAMME

WHY JOIN THE ROUNDTABLE

Speakers

WN2026 – Icon Template
Heidi Chu
Head of Brand and Consumer Touchpoint
BSH Home Appliances Group

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Add Bio Here

Adrian Tan_WNHK26
Adrian Tan
Senior Vice President, Head of Product & Segment Marketing
DBS Bank

137555

Adrian Tan is the Senior Vice President and Head of Product and Segment Marketing at DBS Hong Kong Limited. Bringing over twenty years of experience, Adrian possesses a robust blend of brand, marketing, and technology expertise, specializing in areas such as branding, digital strategy, customer segmentation, and omnichannel marketing. He is also a distinguished recipient of the HKMA – Distinguished Marketing Leadership Awards (DMLA) 2025.

Terry Tong_WNHK26
Terry Tong
Global Marketing Director
K&F Concept

138238

Terry Tong is Global Marketing Director at K&F Concept, responsible for leading global brand strategy and marketing growth for the internationally recognised camera accessories brand. Previously Global Digital Marketing Director at GP Batteries, he drove growth and digital transformation across 20+ markets and led award-winning digital & eCommerce initiatives. Terry has also held digital leadership roles at multinational brands including Lee Kum Kee, Häagen-Dazs Hong Kong, REVLON, and MaBelle Jewellery.

Luke Doyle_WNHK26
Luke Doyle
Vice President, Digital & Omni APAC
lululemon

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Luke Doyle is Vice President, Digital & Omni APAC at lululemon. He leads the region’s digital and omnichannel strategy, building scalable capabilities across content, platform integration, experience optimisation, and guest retention to ensure lululemon’s digital experiences feel native to local guests and market realities. He also partners closely with global counterparts to shape tools and platforms that enable APAC growth. 

Philip Chau – WNHK26
Philip Chau
Former Regional Director of Marketing Performance & Operations, Asia
Sun Life

138139

Philip Chau has 18+ years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start up environments. He is currently Regional Director of Marketing Performance & Operations, Asia at Sun Life Insurance, driving ROI driven marketing strategy across Asia. He recently headed up the group marketing department at the Regal Hotel Groups, covering 12+ hotels across Asia, managing a team of 30+ marketing team members.

Request for Agenda

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Reasons Why You Should Attend

Elite Networking

Connect with top-tier marketing peers who share your drive to dominate 2026. Absorb the energy, share critical insights, and strengthen your professional network with the industry’s brightest minds.

Actionable Strategy

Stop guessing and start leading. Learn from the best through exclusive case studies and the latest industry trends. Discover proven frameworks and actionable insights that translate directly into better results for your brand.

Competitive Edge

In this ever-changing digital era, staying ahead is non-negotiable. Equip yourself with valuable industry intelligence and find the cutting-edge strategies and tools that will maximise your marketing campaign performance for 2026.

Professional Growth

Fuel growth across the board—for yourself, your team, and your brand. This event delivers the inspiration, development, and strategic opportunities needed to face 2026 and beyond with absolute confidence.

Here’s what our previous delegates say:

Sponsors

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Access Pass

BRAND PASS

For client-side marketing leaders driving strategy, campaigns, and growth for their own brands.

Enjoy full access to all sessions

Receive curated presentation materials (subject to speakers’ approval)

Participate in the exclusive roundtable discussion

Connect during networking breaks and lunch

Gain the full conference experience—join live Q&As, engage with speakers and industry peers, explore exhibitor showcases, and unlock exclusive opportunities. All approved materials will be available on-demand for your convenience.

HKD 3,099

/Standard

HKD 2,599

/Early Bird

Early Bird – until 12 October 2026

VENDORS PASS

For marketing agencies, martech providers, and solution vendors offering tools and services that empower brand marketing initiatives.

Enjoy full access to all sessions

Receive curated presentation materials (subject to speakers’ approval)

Participate in the exclusive roundtable discussion

Connect during networking breaks and lunch

Experience the conference like never before—join live Q&As, engage with speakers and industry peers, showcase your offerings, and unlock exclusive networking opportunities. All approved materials will be available on-demand for your convenience.

HKD 11,899

/Standard

HKD 9,599

/Early Bird

Early Bird – until 12 October 2026

Register

Frequently Asked Questions

EVENT INFORMATION

What’s NEXT in Marketing: Hong Kong 2026 will take place at Cordis, Hong Kong.

There’s no strict dress code. Smart casual or business formal attire is recommended.

This conference focuses on meaningful discussions, high-value networking, and actionable insights tailored to the APAC marketing landscape. Every session is curated to reflect the latest industry trends and shifts.

REGISTRATION & PASSES

Yes. Please contact Angeline Concepcion at [email protected] for information on group registrations and available discounts.

Yes. You may nominate a senior marketing leader from your organisation to attend in your place, subject to approval. Please inform us in advance so we can update the delegate details. For more information, refer to our Terms and Conditions.

Walk-ins may be permitted, but we strongly recommend registering online to secure your spot.

For details on cancellations and refunds, please refer to our Terms and Conditions or contact our support team at [email protected].

VENUE & ACCESS

Yes. Wi-Fi access details will be available at designated areas around the venue. You may also approach any onsite staff for assistance.

Complimentary parking passes are subject to availability. Please contact our registration team if you would like to request one.

Please present your business card to the registration staff. If you don’t have one, a valid ID will also be accepted.

AGENDA & SESSIONS

To maximise networking opportunities, delegates are encouraged to stay for their designated roundtable session. Requests to change seats or topics may be made before the event or after the session, subject to seat availability and organiser approval. Please coordinate with MARKETECH APAC staff for assistance.

On-demand keynote presentations will be shared after the event, subject to the speakers’ approval. If a specific presentation is not included, you may contact us and we will connect you with the speaker where possible.

NETWORKING & ATTENDEES

The conference includes dedicated networking sessions such as coffee breaks and a networking lunch, providing ample opportunities to connect with peers and speakers.

The event will bring together marketing leaders, brand decision-makers, agency professionals, technology innovators, and industry experts from across the Asia-Pacific region.

#WhatsNEXT2026 #WNHK2026 #Marketing #HongKongConference

FOOD & ACCOMMODATION

The registration fee includes access to all conference sessions, networking breaks, and lunch. Accommodation is not included. Nearby hotel recommendations and potential exclusive rates may be shared upon registration.

CERTIFICATES & POST-EVENT ACCESS

Yes. An electronic certificate of participation is available upon request.

Event photos and speaker presentations will be emailed to attendees after the conference.

UPDATES & SUPPORT

Updates will be shared via email. You may also visit our website for the latest information.

Past Event Highlights

Contact Us

  • Sponsorships

Sales Team

[email protected]

  • Speaker Opportunities

Clifford Baliton

[email protected]

  • Registrations

Angeline Concepcion

[email protected]

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