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Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...

India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging to encourage smokers to reconsider the impact of tobacco use. Created by brand adoption agency Sideways, the campaign departs from the usual scary, graphic...

Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...

Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...

Singapore – Arcc Spaces has appointed Singapore-based design studio The Afternaut Group to shape its newest flexible workspace at Bank of Singapore Centre, as premium office operators rethink what makes employees leave home and return to the CBD. Set to open in July 2026, the new location will occupy...

Singapore – Domino’s Pizza Singapore has unveiled a refreshed brand identity and new regional platform, “Unbox Your Cravings”, as the pizza chain looks to sharpen its relevance among younger consumers and reposition itself around everyday indulgence. The refresh introduces a bolder visual system across...

Singapore – Changi Airport is turning the June school holidays into a sporty family playground with a Peanuts-themed activation starring Snoopy and his siblings across Terminal 3. Running from 29 May to 12 July, the “Ready, Sweat, GO!” experience brings together large-scale installations, interactive...

Indonesia – Sasa Santan, the coconut milk brand under PT Sasa Inti, has launched a new Idul Adha campaign that reinforces its presence in festive cooking traditions centred on qurban dishes such as gulai kambing (Indonesian goat meat curry). The campaign builds on the brand’s ongoing collaboration with...

Singapore – Google is expanding its generative AI shopping push in Southeast Asia with the launch of its virtual try-on feature in Singapore, as online platforms race to make digital retail more immersive and conversion-driven. Rolling out over the coming weeks, the AI-powered Try On tool allows users...

South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who leave behind leftover ramen broth in mountain areas. Led by Global CEO Jung A Kim, the campaign coincides with the International Day for Biological...