Tag: ZALORA Group

Jakarta, Indonesia – Online fashion and lifestyle retail company ZALORA has kicked off its ‘Zaloraya – Celebrate love that never goes out of style’ campaign, welcoming the Ramadan festivities with exclusive item deals, designer collaborations, as well as a campaign film. 

In the film, ZALORA showcases a relatable bond between two sisters across the years, with Hari Raya further strengthening the genuine love that they don’t usually show for each other on normal days. 

Going into detail, the film follows younger sister Aamina, who complains about always having the same dress as her sister Aisha as they grew up. After some time, Aamina finally changed up her style and even went to further lengths to show that she isn’t like her sister in mischievous ways.

During Hari Raya however, the sisters exchanged gifts and realised that they had accidentally bought each other the same blue dress. This made both of them laugh and made Aamina realise that it’s also beautiful when things stay the same.

This campaign film emphasises ZALORA’s campaign for Hari Raya 2024, showing audiences that celebrating and loving tradition never goes out of style. 

‘Zaloraya – Celebrate love that never goes out of style, will be running until mid-April on ZALORA’’s social media platforms where the brand aims to captivate followers with engaging Instagram stories and TikTok challenges.

Talking about the campaign, Achint Setia, chief revenue and marketing officer at ZALORA, said, “Zaloraya transcends mere fashion; it’s a timeless celebration of enduring love and style. From our meticulously crafted films that embody this sentiment to our dynamic events that breathe life into our collections, we’re deeply honoured to resonate with the hearts of our customers.”

Singapore – Online fashion and lifestyle retail company ZALORA has announced the launch of ‘The Terminal By Zalora’, its newest omnichannel retail experience that aims to play a part in kicking off the year-end shopping season. 

Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA’s top global brands in fashion, beauty, luxury, and lifestyle.

Located at Wisma Atria within Singapore’s shopping district at Orchard Road, The Terminal will be open to the public from 2 to 13 November. The pop-up store will kick off ZALORA’s campaign for 11.11, one of the world’s largest shopping events, with Zalora’s 11.11 sale going live from November 8th till November 13th.

The Terminal features over 40 specially curated international brands across the fashion, beauty, luxury and lifestyle categories, from over 3000+ global brands that Zalora carries on its app and web platforms. The experience store also features the latest arrivals and an exciting array of products from popular global brands such as The Ordinary, Paula’s Choice, & Other Stories, Nike, Monki, and Adidas, to luxury brands like Kate Spade, Coach and Gucci.

Talking about the campaign, Achint Setia, chief revenue and marketing officer at ZALORA, said, “In today’s retail landscape, consumers increasingly crave for immersive and seamless omnichannel shopping experiences. Our commitment at ZALORA has always been about creating WOW moments by innovating and elevating the customer journey.”

“We are thrilled to launch ‘The Terminal by ZALORA’ to mark the exciting start to the year-end shopping season and in partnership with featured well-loved global brands. This pop-up embodies our dedication to providing shoppers with a curated, and immersive experience, ensuring our valued customers enjoy not just the finest fashion for one and all in the family, but also unmatched ease and unbeatable prices,” he added. 

Neha Bhasin, ZALORA Group’s director of brand communications, is named as one of the recipients of the ‘Empowered Women in Platforms’ award. MARKETECH APAC’s Empowered Women Awards 2023 is the inaugural recognition exercise by the digital media to laud outstanding women marketing leaders in the industry. 

Neha’s tenure with the SEA-focused e-commerce platform hasn’t been very long, but her expertise and talent in brand marketing enabled her to quickly establish her reputation as an effective and excellent leader. Prior to joining the ZALORA team, she was notably at the helm of Amazon India’s marketing business. 

From art director to strategic marketer 

Neha’s successful career as a marketer dates back to a solid ground in art and content direction. Not originally manoeuvring within the business side of marketing, she used her passion for creative content to expand her horizons as a professional. 

Originally hailing from India, the woman leader got her start in the Indian franchise of top fashion and lifestyle magazines such as Marie Claire, Maxim, and Cosmopolitan. During her time with renowned editorial titles, she shaped their visual style and voice and was even recognised in award-giving bodies for delivering exceptional cover layout and design. 

Using her prowess and experience in art direction, she forayed into the world of e-commerce where she would seal her mark in brand marketing.

Prior to landing her role in Southeast Asia’s biggest fashion marketplace – ZALORA – she secured leading positions to helm the brand solutions and marketing as well as creative content of two top e-commerce platforms, both in the local and international scene: India’s largest fashion e-commerce company, Myntra-Jabon, and Amazon India.

A track record of driving ROI

Since joining ZALORA in 2021, Neha has been hitting it home in both business growth and brand communications through the creative marketing campaigns she’s led. 

One of them would be ZALORA’s celebration of its 10th birthday, the ‘Tentastic’ campaign. Aside from marking the anniversary of the platform, the campaign was developed with the objective of growing and sustaining engagement with Millennials and Gen Z consumers. 

Said campaign achieved a 2% increase in ‘add to cart’ rate and a 122% increase in ‘app installation’ rate which drove app installation growth of 49%. 

Another successful campaign under her direction is the ‘ZALORAYA’ 2022. 

In the said year, when the vibrancy of Hari Raya festivities was being brought back to life, Neha spearheaded the trailblazing ZALORAYA campaign, which didn’t only share excitement and nostalgic sentiment amongst consumers, but also served as an instrument to further move the needle in inclusivity. Through the campaign, categories of modest and ethnic wear – which are not usually seen in mainstream fashion – went live on the ZALORA platform. 

Banking on hands-on leadership 

Handling teams that are still fairly young, Neha practices a hands-on approach to leadership and believes that by doing so, she’s able to empower and nurture members in intelligently exercising their creative talent and generating trailblazing ideas. 

Despite the diverse career history she’s had, she makes sure her most valuable principles in people management remain intact. One of these is not ceasing to treat talent as the company’s most valuable asset. 

Neha never misses the opportunity to recognise her team’s hard work by constantly attributing campaign successes to them – which would not have been possible without sound collaboration and strong ownership of outcomes that she has firmly reinforced. 

At the end of the day, her measuring stick of good leadership is when she’s able to encourage her circle of influence in directing their agencies and capabilities to meaningful aims that would benefit everyone on a larger scale.

“An empowered woman is a Force for Good – someone who strives to explore possibilities, who leads, learns and guides others in pursuit of enacting positive change,” commented Neha.
 
Aside from Neha, learn more who’s made it to MARKETECH APAC’s Empowered Women Awards 2023 Winners’ list.