Singapore – Black Friday and massive year-end sales are here and shoppers are ready to tick off their lists–even in the least ideal times. An Aussie study has already revealed that some shoppers have added to cart and checked out–while drunk. Meanwhile, Singaporean shoppers, on a lighter note, would do it–out of boredom.
Of more than a thousand Singaporean adults, 37% will shop sales for a number of different reasons. Topping their intentions was surprisingly to stave away boredom, with 16% saying so, found a survey by comparison platform Finder.
This is only slightly higher than the number of people who’ll shop because the sales provide good value (14%). In terms of demographics, women are slightly more likely than men to shop the sales overall (38% women vs. 37% men), while men are more likely to be shopping out of boredom (18% men vs. 15% women).
Meanwhile, Singaporeans aged 65 and above are most likely to shop the sales, with 41% of people from this age group saying they’ll be making a purchase. Only 33% of those aged 35-44 say the same.
Despite affirmative findings, the survey also found that 63% of Singaporean adults choose not to shop for reasons such as inflated prices (6%) and due to personally-eyed sales not being discounted (5%).