Singapore – Deliveroo, a delivery platform, has launched ‘Deliveroo Shopping,’ its online retail arm that expands delivery options to include non-food needs. The launch coincides with Deliveroo’s ninth anniversary.
Through the launch, Deliveroo offers users access to retail items in beauty and personal care, baby care, consumer electronics, florists, health and pharmacy, and pet care.
The one-stop shop houses Deliveroo’s merchant partners under the ‘Shopping’ section in the app, including LUSH, Xpressflower, and Pet Lovers Centre.
Additionally, Deliveroo is introducing a new in-app gifting function, which allows users to send gifts with a trackable link and an animated greeting card.
To further provide convenience to shoppers, Deliveroo is leveraging its machine-learning-based search function, allowing them to browse for gifts depending on the occasion.
As part of the launch, Deliveroo is offering promos, including a $1 delivery fee and discounts.
The new features reflect Deliveroo Singapore’s survey, which found that 53% of consumers prefer getting non-food supplies through delivery platforms while 55% want a gift delivery option.
“Delivery services have become an integral part of Singaporeans’ daily lives, evolving far beyond just meals and groceries. With the launch of Deliveroo Shopping, we’re committed to enhancing convenience and value for our customers by expanding our offerings to meet a wider range of everyday needs, enabling people to get them delivered quickly to their doorstep,” Jason Parke, general manager of Deliveroo Singapore, said.
Karen Goh, marketing manager at Xpressflower, commented, “With flowers making great on-demand gifts, this partnership with Deliveroo Shopping allows us to bring our freshly picked and arranged flowers right to the doorsteps of consumers at a moment’s notice, ensuring they have the perfect gift regardless of the occasion.”
“As Singaporeans increasingly rely on delivery services for their daily needs, we’re excited to partner with Deliveroo Shopping to bring pet essentials directly to their doorsteps. Our collaboration with Deliveroo will provide pet owners with an alternative platform that offers convenient, on-demand access to a wide range of products, making caring for their beloved pets easier,” a spokesperson from Pet Lovers Centre said.