Tag: Xandr
The partnership will allow Xandr advertisers to access Hivestack's premium global DOOH inventory via RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Xandr and Scibids has announced they have struck a strategic alliance that will seamlessly and automatically deploy Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit.
The acquisition of Xandr by Microsoft is built into the company's long-term partnerships to improve advertising.
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
Across APAC and LATAM, Xandr’s buyers will be offered CTV and video inventory across Rakuten Viki and Rakuten Viber.
The new managing directors for Xandr will serve the Japan and ANZ markets of the company in the region.
Xandr will be adding in its inventory leading streaming platforms in Asia as well as Australia's top commercial broadcasters.
Through its adtech platforms, Xandr will be helping Microsoft in the supply- and demand-side of its media inventory.
AT&T's adtech platform Xandr has released an industry guide, which aims to prepare advertisers and publishers for a cookieless future.
