Manila, Philippines – With the majority of today’s businesses embracing the use of AI, it is no surprise that AI has placed itself as something that will be staying and breaking through even further in the field of customer engagement. Furthermore, in an industry where the demand for AI is consistently escalating, leveraging it to enhance customer engagement is now seen as a vital requirement for businesses to prosper in the digital era.
To help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate AI with customer engagement.
Kicking things off, Ranya Arora, senior strategic business consultant at Braze, highlighted in her keynote presentation that this impact brought about by AI in marketing has led businesses and marketers to adapt alongside it, with the emergence of AI-dedicated marketing teams as well as the prevalence of AI-powered campaigns, all to ensure personalised and streamlined experiences that greatly reinforce customer satisfaction and loyalty.
According to Arora, the significant rate at which marketing has adopted and integrated with AI has now transformed it into something that it is synonymous with, with 76% of CMOs saying that generative AI will change the way that marketing operates.
For her, there are three key roles of AI in customer engagement that marketers should focus on; (1) drive more relevance by making experiences feel personal on every channel by tailoring content to each customer based on their preferences, attributes, and behaviours, (2) drive more effectiveness by automatically testing and optimising campaigns for their best-performing version, and (3) drive more efficiency to assist with routine tasks to allot more time towards formulating strategies and creative approaches.
Meanwhile, Jia Ling Lim, assistant head of marketing and partnerships at BeLive Technology; Rolly Pane, managing director for Indonesia at Clozette; Saniya Dhingra Agarwal, head of customer experience at foodpanda Singapore; and Chris Martin Alarcon, head of content and community management at Home Credit Philippines also provided their industry insights on the benefits that AI can bring to enhance customer engagement strategies in a panel discussion.
The marketing leaders, from different industries and countries, also provided advice on how AI can be leveraged for following customer behaviour and personalisation through data insights, how to overcome obstacles in the process of utilising AI for customer engagement, as well as its future potential.
To sum it all up, the insights imparted by the webinar served as a guide for marketers to properly settle and get into utilising AI tools more effectively to improve their customer engagement strategies, paving the way for businesses and brands to flourish with the assistance of AI.
The webinar, titled What’s NEXT 2024: Customer Engagement in Asia is made in partnership with customer engagement platform Braze. It garnered over 100 participants all across Asia from prominent brands such as 2GO, Bounty Fresh, Carousell, Johnson & Johnson, Mercedes Benz, and Shiseido, amongst many more.
If you missed going to the event, you may register HERE to obtain your on-demand access.
Tag: What’s Next 2024: Customer Engagement in Asia
Singapore – In today’s competitive business landscape, brands are embracing artificial intelligence (AI) as a potent instrument to elevate customer engagement. The transformative impact of AI technology has reshaped the dynamics of customer-company interactions, delivering personalised and streamlined experiences that significantly contribute to customer satisfaction and loyalty. Given the prevalence of AI in the industry, how can brands and marketers ensure that AI technologies actively promote and enhance meaningful customer interactions?
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology to enrich customer interactions, interpret evolving trends and consumer behaviours, and create personalised experiences that deeply resonate with their consumer base.
The webinar will host a panel discussion, featuring some of Asia’s leading industry leaders to impart their thoughts on how brands should take the next step in implementing AI-powered customer engagement strategies for the future. The panel is composed of:
- Jia Ling Lim, assistant head of marketing and partnerships at BeLive Technology
- Rolly Pane, managing director, Indonesia at Clozette
- Saniya Dhingra Agarwal, head of customer experience at foodpanda Singapore
- Chris Martin Alarcon, head of content and community management at Home Credit Philippines.
The group will also be sharing their insights on how AI can be leveraged for following customer behaviour and personalisation as well as how to overcome obstacles in the process of utilising AI for customer engagement.
Moreover, the webinar will also feature a keynote presentation by Ranya Arora, senior strategic business consultant at Braze, where she will discuss how the use of AI technology could lead brands towards meaningful customer interactions.
“In any evolving industry, we are seeing that innovation and success are composed by the harmonious collaboration of human insight and AI innovation. This webinar is a timely event focused on insights of customer engagement with the enhancement of AI, to assist in forging meaningful interactions. Don’t miss this exciting webinar, and hear from expert leaders of top brands in the industry,” said Katherine Sy, regional head of content at MARKETECH APAC.
What’s NEXT 2024: Customer Engagement in Asia is made in partnership with customer engagement platform Braze. Catch this webinar on January 24, 11 AM (SGT) by registering HERE. See you there!