Tag: Tiong Bahru Bakery

Manila, Philippines – The Jollibee Group, a multinational company operating fast food restaurants, has opened the first Tiong Bahru Bakery in the Philippines, also the Singapore bakery’s first international branch.

The new Tiong Bahru Bakery branch is located at the Verve Residences Tower 2 in Bonifacio Global City, Taguig, and is open from 7 a.m. to 10 p.m. daily.

The bakery is known for its handmade pastries which use French ingredients, specifically for its croissant, Pain Au Chocolat, and Kouign Amann among others. It also offers coffee, sustainably sourced from Common Man Coffee Roasters.

Besides using French ingredients, Tiong Bahru Bakery also honours traditional techniques in its creation of pastries.

Jollibee Group unveiled its plans to bring Tiong Bahru Bakery and Common Man Coffee Rosters in the Philippines last year through a joint venture with Food Collective, Pte. Ltd.

“Introducing Tiong Bahru Bakery to the Philippine market aligns with our commitment to providing Filipinos with exciting, world-class dining experiences,” Ernesto Tanmantiong, global president and chief executive officer (CEO) of the Jollibee Group, said.

“This marks the first international branch of Tiong Bahru Bakery, and we are proud to open it here in the Philippines. We deeply appreciate the support of our exceptional partners—Titan Dining, Ayala Malls, and Bonifacio Global City—who have been instrumental in bringing this vision to life. We look forward to seeing this collaboration thrive, blending local and global culinary traditions, as we continue spreading the joy of eating,” Tanmantiong added.

“For years, the Tiong Bahru Bakery has been synonymous with serving the epitome of croissants and an array of delectably unique creations. Now, with its arrival in the Philippines, we want the location to be the people’s go-to spot where they can indulge in freshly baked products while soaking in the store’s inviting ambiance,” Joseph Tanbuntiong, CEO of Jollibee Group Philippines, commented.

“Our signature croissants take three whole days to perfect—a process that involves careful fermentation, layering, proofing, and baking to achieve that golden, flaky finish that we and our customers love. These techniques are a testament to the skill and dedication of our bakers and our belief that great food is worth the time and effort,” Matt McLauchlan, Tiong Bahru Bakery’s general manager, said.

Manila, Philippines – The Jollibee Foods Corporation (JFC) has announced that it is bringing Tiong Bahru Bakery and Common Man Coffee Roasters, two Singaporean food franchise establishments, to the Philippines via a joint venture with Food Collective, Pte. Ltd. (FCPL).

Under the joint venture, JFC will own 60% of the business while FCPL will own the remaining 40%. Both companies have committed to invest up to PHP250.0m to the join venture, which shall have its own resources and personnel with JFC taking the lead in the management and operation of the business. 

The joint venture will be the franchisee of both brands in the Philippines.

Tiong Bahru Bakery is famous for being the “Home of the Hand-made Croissants” and for its baked goods and Coffee, with a commitment to producing high-quality food and coffee and celebrating traditional techniques and its local neighbourhoods. 

Meanwhile, Common Man Coffee Roasters operates all-day dining restaurants in Singapore and Malaysia, with an aim to be a champion for speciality coffee and the best all-day dining concept in Asia.

Ernesto Tanmantiong, chief executive officer at Jollibee Foods Corporation, said, “We are excited to enter this joint venture with FCPL to own and operate the Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. These brands will be a strong addition to JFC’s foreign franchised brands and will allow JFC to capture an even greater opportunity and strengthen JFC’s position for further growth in the Philippine market.”

FCPL is a majority-owned subsidiary of Titan Lifestyle Holdings Pte. Ltd., a wholly owned subsidiary of Titan Dining LP in which JFC has a 90% participating interest. The company is incorporated in Singapore and its primary activity is owning and operating lifestyle brands, including Tiong Bahru Bakery and Common Man Coffee Roasters. 

There are currently 16 Tiong Bahru Bakery and 5 Common Man Coffee Roasters, across Singapore and Malaysia.