Australia – National news brand The Australian has launched a new lifestyle section on its website, Luxury & Lifestyle, which will also be delivering a weekly newsletter.
The section is designed for the premium, hard-to-reach prestige consumer. Apart from original content creation, it will be drawing content from The Australian, WISH, and The Weekend Australian Magazine as well as from titles Vogue Australia, GQ Australia and Vogue Living.
David Meagher who is the incumbent editor of The Australian’s monthly luxury lifestyle magazine WISH, will be charged with managing the new section and newsletter.
Meagher said, “The new cross-platform offering will provide our subscribers, readers and clients with a home for the best in lifestyle and luxury news and create impact and resonance among an engaged high-income audience.
He added, “Through the newsletter each week, I’m looking forward to sharing with our audience the latest information, business updates, analysis, product news and events coverage on luxury, fashion, design, architecture, and much more from here and around the world.”
The Luxury & Lifestyle newsletter will also allow readers to shop a selection of luxury items, curated by Meagher each week, directly from the newsletter.
For August and September, Hermes will be Luxury & Lifestyle vertical and newsletter partner.