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Criteo unveils plans for new tech, analytics centre to drive growth in APAC

India – Global adtech Criteo has announced plans for its first regional Technology Operations and Analytics Centre in Hyderabad City in Telangana, India, with the aim to strengthen its support for clients and partners. This centre is part of the adtech’s strategic plans to expand and scale its operational capabilities across APAC and beyond. 

Hyderabad was selected as the headquarters of Criteo’s regional technology centre given the location’s strategic connection to the information technology (IT) industry and its concentration of talent, robust IT infrastructure, and long-term growth potential. This centre seeks to support Criteo’s operations in India, Southeast Asia, Australia-Pacific, Greater China, South Korea, and Japan. Its digital advertising services (AdOps) function will also support Criteo globally, including EMEA and Americas.

Moreover, Criteo is also planning to hire around 150 engineers, data analysts, and solution architects over the next two years. By expanding its talent pool to scale operations and accelerate co-innovation of AdOps solutions with regional customers and partners, the adtech progresses on its commitment to power the world’s marketers and media owners with trusted and impactful advertising.

Kenneth Pao, Criteo’s executive managing director for APAC, said, “Over the past few years, Hyderabad has transformed into a global tech hub, with its immense growth potential and vast talent pool. With the development of this centre in a strategic location, Criteo remains committed to supporting our regional customers and partners by scaling our operational capabilities and ensuring that they can innovate with leading AdTech solutions created for the fair and open internet.”

Apart from the development of this centre, Criteo has also been ramping up its investments and product expansion in APAC, including the expansion of its Retail Media offerings and efforts to help marketers and media owners activate first-party, privacy-safe data through its Commerce Media Platform strategy.

Pao added, “Looking ahead to the rest of 2022, Criteo will continue to prioritise integration, scale, and with our APAC infrastructure investments, product innovation, and partnerships. Ultimately, strengthening our leading position in commerce media.”