Skip to the content
MARKETECH APAC
  • Home
  • About Us
  • Write for us
  • Contact Us
  • Subscribe
Menu
  • Home
  • About Us
  • Write for us
  • Contact Us
  • Subscribe
Facebook Linkedin Youtube Spotify
  • Marketing
  • Technology
  • Platforms
  • SME
Menu
  • Marketing
  • Technology
  • Platforms
  • SME

Tag: Superannuation fund

Categories
Marketing Featured ANZ

LISTEN: This audio logo from Australian Ethical takes inspiration from whale songs

  • Post author By Teddy Cambosa
  • Post date November 30, 2021
Australian-Ethical-New-Audio-Logo
Australian-Ethical-New-Audio-Logo

Sydney, Australia – Sonic branding has been one of most unique facets within the advertising space. Brands that use this aim to create a sensory experience for their customers to feel more connected to the brand. But what if that sonic branding is not only made for awareness of the brand but also towards a social awareness movement?

Enter the latest audio logo from Australian Ethical, a superannuation fund that works for social change through smart investment. Their latest audio logo campaign aims to encourage Australians to look at how they can use their money to change the world, hence investing ethically.

The audio logo is conceptualized and composed by the team at The Studio at SCA, SCA’s commercial creative services division. The song itself takes direct inspiration from the sound whales make in their marine ecosystem.

The release of the audio logo coincides with the UN Climate Change Conference, recently held in Glasgow, with a focus on tackling climate change worldwide.

Josey Hasrouny, brand campaign manager at Australian Ethical, said, “This campaign was extremely important to us – we felt the need to educate Australians and open their eyes to where their money is invested right now. We’re excited to partner with SCA to develop a unique audio logo made entirely from whale song that really aligns with our values and provides us with an even more distinctive brand.”

Meanwhile, Matt Dickson, national head of creativity for The Studios at SCA, commented, “It wasn’t enough to tell people about Australian Ethical and the good that they do. We wanted the campaign itself to do good as well. The best way to do that was to make sure all royalties earned from the music playing were donated to ocean conservation charities. 

Dickson also added that every time the ad plays, the whales get ‘paid’, a metaphorical way of saying of helping save the environment. “The best advertising ideas show, rather than tell, and we’re very proud that this audio campaign leads by example,” he noted.

Thom Wood, creative director and composer at The Studio at SCA Sydney, said, “Australian Ethical’s purpose is to keep people focused on the future of our planet. It made absolute sense to use whale song as a musical device to not only help people remember the campaign, but to keep it environmentally focused as well.”

He further explained, “Showing people how beautiful a whale can sound is a great way to do that. Realizing that the entire music bed could be created from samples of whale song was a revelation.”

The song is up for streaming on SoundCloud.

  • Tags Australia, SCA, Australian Ethical, Audio Logo, Sonic Branding, Superannuation fund
MARKETECH APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Categories

  • Marketing
  • Technology
  • Platforms
  • SME

Links

  • Homepage
  • About Us
  • Write for us
  • Subscribe
  • Terms and Conditions
  • Privacy & Cookie Policy

Social Links

Facebook
Facebook
Linkedin
Linkedin
Youtube
Youtube
Spotify
Spotify
© MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin