Tag: Supari Studios

India – Popular audio streaming platform Spotify has appointed Supari Studios as its content marketing agency in India. Spotify India collaborates with Supari Studios to create engaging, culture-driven content that connects with diverse audiences all over the country.

Through the mandate, Supari Studios will be responsible for developing and executing compelling digital content marketing campaigns for Spotify India’s web and social platforms, in addition to other marketing initiatives. Since May 2021, Supari Studios and Spotify India’s marketing team have collaborated closely on the production of over 35 assets for important podcast, music, and brand projects.

Speaking on the appointment, Manoti Jain, chief operating officer at Supari Studios, said, “Kulfi Collective proudly unites with Spotify, a visionary brand reshaping the very fabric of music and culture. As masters of immersive storytelling, we’re excited to catapult Spotify’s brand presence to extraordinary heights, forging deep connections with its vibrant user base and offering unforgettable new brand experiences.” 

Meanwhile, Shirley D’Costa, chief business officer at Kulfi Collective, expressed, “We are thrilled to partner with Spotify to amplify its brand presence and engage with its ever-

growing user base. At Kulfi, we’re committed to providing clutter-breaking, culture-shaping brand solutions to our partners. Spotify operates at the intersection of music and culture, making it an incredibly influential brand, especially among Gen Z and millennial audiences.” 

She added,  “We’re very excited to deliver brand solutions driving engagement through content and social for Spotify.” 

India – Casual apparel brand The Souled Store has released new films to promote its ‘Supima’ clothing line, featuring digital personalities Shayan Roy and Govind Menon.

The films, produced by Kulfi Collective’s branded content arm Supari Studios, The Souled Store aims to overturn the narrative that “basic” reflects a ‘no efforts put in’ sentiment by revamping the term into a positive state of mind while also instilling a sense of belonging, freedom and comfort.

https://www.youtube.com/shorts/bjI12fNhp28

In addition, the films showcase the three prime features of the Supima collection in a way that attracts the Gen Z and Millennial audiences.

https://www.youtube.com/shorts/99OW04S1ERU

Talking about the project, Victor Daruwala, creative director at Supari Studios, said “Most ads have the creative liberty of time duration when it comes to delivering their message. We, on the other hand, had a hard stop of 15 seconds to say what we had to say. This made it challenging as well as interesting for our creative team to take a crack at, and the result was nothing short of genius. We managed to say what we had to by saying less, focussing on key product attributes, and using humour alongside a quick snappy edit to deliver the message.” 

Meanwhile, Sujoy Dutta, SVP for Marketing at The Souled Stored, commented, “We had a great time partnering with Supari Studios on our campaign for Souled Store’s Supima t-shirts. They showed the functional benefits of the range in a way that was engaging and showcased Souled Store’s warm, endearing personality. We didn’t have to choose between creativity and business objectives, which we loved.”