Platforms Featured East Asia

SG digital investment platform Syfe enters Hong Kong

Hong Kong — Syfe, a digital investment platform headquartered in Singapore, has announced its launch in Hong Kong. This marks the company’s first market expansion since its founding in 2019. Syfe has gained tremendous success in Singapore and is a trusted brand in Singapore’s growing wealth tech industry.

Dhruv Arora, founder and CEO of Syfe, said, “Syfe combines proven to invest strategies, technology and continuous innovation to deliver financial solutions at a fraction of the cost when compared to traditional institutions.”

Arora added, “We are very excited to bring our successful offering with a strong track record in Singapore to Hong Kong as our first market for expansion. Syfe looks forward to partnering Hong Kongers in shaping better outcomes in life through better investing.”

Meanwhile, Yenson She, head of business development of Syfe, commented, “Culturally, people in Hong Kong have a high tendency to save. With a focus on long-term wealth building, Syfe is now bringing high-quality financial services made affordable and accessible for investors, helping Hong Kongers reach their important financial goals.”

Licensed in Hong Kong under Types 1 in Dealing in Securities, 4 in Advising on Securities, and 9 in Asset Management, and regulated by the Securities and Futures Commission (SFC), Syfe provides investors access to institutional-level investment strategies and advisory services previously only available for the top level of high-net-worth individuals.

The company also offers direct indexing global portfolios for retail investors, exclusively for Hong Kong. The portfolios are classified as Core portfolios, built for one’s essential financial goals, and Themes portfolios, which act as satellite portfolios to complement the Core.

The fast-growing fintech saw a significant four-fold increase in its assets in the first half of 2021. Syfe’s platform and its features are protected with bank-grade security, coupled with two-factor authentication through phone or email for all users. Monies and assets in investors’ portfolios are held in a custodian account through an SFC licensed broker, and any uninvested cash is held in a client account at HSBC Hong Kong, regulated by the Hong Kong Monetary Authority.

Commenting on this, Yenson said, “Starting today, Hong Kongers can participate in investing opportunities available in global markets and leverage Syfe’s curated portfolios to grow their wealth. Having a simple, smart yet powerful digital wealth platform enabling investing at your fingertips will be a true game changer for Hong Kongers.”