Singapore – In the contemporary retail landscape, a customer’s experience with brands and companies has become an identifier of success.
From being simply a transactional aspect, the customer experience (CX) now encompasses every interaction customers have with brands, from browsing through products to post-purchase support. And whether it be online, in-store, or through various touchpoints, it is undeniable that how brands service their consumers plays a pivotal role in shaping their perception of the brand and their purchasing decisions.
Recognising this, global cloud communications platform, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these needs at any given moment.
This guide is specifically designed for retailers that seek to succeed and set themselves apart in the crowded and competitive marketplace. It is also suitable for brands that look to improve the way they engage and service their customers to ensure retention and loyalty, thus driving long-term success.
Infobip found that some shoppers will not complete their purchases if they don’t feel secure online. Therefore, this guide provides businesses with new solutions they can explore to offer uninterrupted and smoother authentication processes. Additionally, it also contains informative and actionable insights that show retailers how to utilise the right tools to make personalised experiences easier for both customers and retailers.
Teddy Cambosa, deputy regional editor at MARKETECH APAC, stated, “In the ever-evolving landscape of commerce, retailers must recognize that the heartbeat of success is synchronised with the rhythm of impactful digital customer experience (CX) strategies. This guide offers a multitude of strategies which retailers can implement to promote a harmonious intersection of technology and customer-centricity.”
With this guide, businesses can have an idea of what can tick or tickle their customers and how they can effectively address this to deliver a more personalised, seamless, and satisfying experience that drives long-term success.
To access the guide, you may download ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’ here.