Marketing Featured Southeast Asia

ZALORA PH launches fashion and lifestyle credit card

Manila, Philippines – The Philippine arm of fashion and lifestyle e-commerce ZALORA has partnered with RCBC Bankard Services Corporation, the credit card arm of the Rizal Commercial Banking Corp. (RCBC), to launch the ZALORA Credit Card. 

The fashion and lifestyle credit card rewards customers every time they shop on ZALORA, and also promises to give rewards to transactions made outside the platform.

A 6% cashback will be granted when shopping on ZALORA, while a 2% ZALORA cashback can be earned for all online expenditures on other websites or apps. 

Of the launch, Paulo Campos III, ZALORA Philippines’ co-founder and CEO, said it is its biggest to date. 

“We are very proud to join hands with RCBC on this landmark initiative. We are entering the fourth quarter not only with bigger and better 11.11 and 12.12 mega sales to look forward to, but also the first credit card dedicated to elevating our consumers’ fashion and lifestyle shopping experience,” said Campos. 

Regardless of the platform, ZALORA Credit Card holders will receive 1 reward point for every P50 spent on all purchases. The accumulated reward points can be spent on a variety of products at ZALORA which range from wardrobe and home essentials to luxurious gifts. 

As a welcome gift, new cardholders will be receiving a P5,000 ZALORA cashback, as well as an annual ZALORA Now subscription for free express shipping, which will be valid for 365 days. As a Mastercard Titanium card, availing of the fashion and lifestyle credit card will come with no annual fee for the first year, where a P4,000 principal will apply for subsequent years.

Upon approval, cardholders will be issued a separate virtual credit card. Being a cardholder will also be coming with exclusive ZALORA perks such as priority access to brand launches and mega sale events, and exclusive discounts from top local and international brands on ZALORA that can be redeemed on top of the ZALORA Credit Card rewards.

ZALORA said the launch of the credit card comes against the backdrop of the ongoing pandemic, where a number of Filipinos are shopping online for the first time as everyone continues to stay home. ZALORA aims to leverage the emerging online shopping behavior in strengthening its consumer loyalty.

“This strategic partnership is very timely given the growing e-commerce industry and the improving economic outlook in the Philippines. Together with ZALORA and Mastercard, we are delighted to be ushering a more dynamic, superbly rewarding, and secure payment experience that complements our customers’ evolving lifestyle,” said Arniel Ong, president & CEO of RCBC Bankard.

Meanwhile, Simon Calasanz, Mastercard Philippines’ country manager, commented, “As more Filipinos adopt cashless digital payments to enable how they live and work, it is critical that Mastercard together with partners like ZALORA and RCBC Bankard continue to bring digital-first user experiences to market.” 

He adds, “The ZALORA co-brand card brings many firsts to market, and Mastercard is excited to play a role in this priceless partnership.”

The ZALORA Credit Card also boasts a connected smart shopping experience, as well as a commitment to sustainability. 

To make it easier for consumers to analyze their expenditures, holders of the credit card will be able to view categorized summaries of their transactions, to turn monthly credit statements into convenient and insightful budgeting tools.

Customers will be able to monitor their expenditures via an SMS alert on transactions based on parameters that they can define and personalize according to their list of expenses, encompassing factors like monthly budgets and supplementary card transactions. 

In addition, the ZALORA Credit Card has been made with sustainable materials, specifically with 84% bio-sourced polylactic acid (PLA) derived from non-edible corn. Supplied by EMV chip manufacturer, Thales, the unique and eco-friendly material is expected to set a precedent for a wider shift towards sustainability in the local banking sector.

Customers can now apply for the ZALORA Credit Card at its website.

Marketing Featured Southeast Asia

PH bank RCBC’s campaign nabs Golden Feather award at Quill Awards

Manila, Philippines – Rizal Commercial Banking Corporation (RCBC), one of the well-known commercial banks in the country, has been awarded the Golden Feather Award during the 18th Quill Awards, for its recent campaign ‘Every Step of the Way: How RCBC used digital to help clients move forward in the face of the pandemic.’

The Quill Awards is one of the Philippines’ largest award-giving bodies that recognizes research, programs, skills, and creative work among institutions in terms of business communication. All campaign nominations are screened under the guidelines of International Association of Business Communicators (IABC).

The campaign, made by marketing agency Entropia CBR, made use of their RCBC’s data to truly understand their clients’ profiles, challenges, and needs during the pandemic. From this, they launched a personalization-at-scale strategy that matched each client’s need with the right banking solution. 

Furthermore, the campaign not only maximized conversion among current bank customers to RCBC’s online banking services, but ultimately, uplifted their clients that they could still fulfil their banking needs despite the challenges.

The people behind RCBC’s winning entry and their partners in Entropia CBR: (From top left to right) Gabe Olivares, Niccolo Viado, Kaye Enriquez, Gene Sto. Tomas, Eunice Sentillas, Johann Ocampo, (from bottom left to right) Ces Natividad, Alexis Villafuerte, and Ed Mapa Jr.

“The needs and challenges of our clients are always in our hearts and minds. It’s the core of everything we do and being recognized for it, for showing Filipinos that we can help them move forward through every personal banking need or challenge they face, makes it all more rewarding and worthwhile,” said Ces Natividad, chief marketing officer of RCBC.

RCBC’s winning campaign echoes this year’s theme of ‘ARISE: Communications that uplift’ for the Quill Awards, a theme that calls on communicators to shine light on what truly matters and inspire Filipinos to rise and move forward amid challenging times.

According to Kaye Enriquez, principal for data analytics, insights and media performance at Entropia CBR, RCBC’s campaign is a “testament of how they are hands-on with their clients.”

“By helping them anticipate and understand the unique and personal challenges their clients are facing, we were able to communicate the right solutions to help them move forward. We’re happy with the results, but we’re ecstatic about how this campaign helped empower others during difficult times,” Enriquez stated.

The newest Golden Feather award is RCBC’s 11th award since they joined in 2018.