Bangkok, Thailand – In pursuit of advancing creativity and personalised digital interactions, Accenture has announced the acquisition of Rabbit’s Tale, a creative and digital experience agency based in Bangkok. This move signifies the inaugural presence across the entire customer lifecycle, specifically the growth in Thailand.
Through this acquisition, Rabbit’s Tale brings forth a comprehensive portfolio encompassing impactful brand strategies, digital content, and data-driven experiences.
Said initiative integrates digital customer experience solutions, spanning from retail experiences to customer relationship management and loyalty programmes, hyper-personalised marketing to experience designs, and digital platform development.
As it is distinguished among Thailand’s leading advertising agencies, it will also harness the increasing significance of digital ad spending for brand differentiation and customer connection.
In particular, the two are poised to enhance regional creative, brand, and data capabilities for Accenture Song, with the shared goal of assisting clients in constructing and optimising digital experiences, driving growth in Thailand.
Talking about the project, Thomas Mouritzen, Southeast Asia lead at Accenture Song, said, “Consumer and employee expectations have drastically changed, leading businesses to seek partners with the scale and skills for delivering unique yet powerful engagement and connections. They are also looking for creative solutions and transformative programmes to advance growth.”
“Rabbit’s Tale will add more firepower to Accenture Song’s regional market excellence and business strategy, leveraging data, innovation, and creativity. This reaffirms our unwavering investment and commitment in Southeast Asia, enhancing our offerings, capabilities, and talent base to help clients achieve tangible outcomes in their brand, marketing, and experience transformation journeys,” he added.
Meanwhile, Patama Chantaruck, country managing director, Thailand at Accenture, commented, “This acquisition will help Accenture empower local businesses and nurture homegrown talent to create meaningful and highly personalised digital experiences that cater to the unique needs and preferences of the local market. Technology, when integrated with creativity, can significantly enhance how businesses interact with their customers and people, driving differentiation and fostering greater customer satisfaction and loyalty.
“Rabbit’s Tale’s talent and expertise will strengthen our positioning to help grow Thailand’s private sector with unparalleled solutions to some of its most complex challenges. Our combined talent and expertise will propel Thailand as a thriving hub of technological advancement and digital innovation in the region,” she concluded.
Following this milestone, Sunard Thanasanaksorn, CEO at Rabbit’s Tale, also said, “To combine unconventional creativity and breakthrough technology to solve our clients’ problems has always been our aspiration. We are thrilled that our next chapter of growth will be with Accenture Song, where its industry-leading position and creativity-led approach backed by data and technology have helped businesses across industries set new benchmarks.”
Established in 2010, the Rabbit’s Tale team is set to work together with Accenture Song in Thailand, leveraging the agency’s world-class strategy, design, performance, technology, and large-scale operations capabilities.
Notably, this also marks the third acquisition by Accenture Song in Southeast Asia after Romp and Entropia.
