Categories
Platforms Featured South Asia

Qoruz launches India’s first-ever comprehensive influencer search engine

Bengaluru, India – In order to aid brands in working out their ideal influencer marketing campaign, Qoruz has launched India’s first-ever comprehensive influencer search engine, which indexes hundreds of thousands influencers, from celebrities to macro to micro and nano-influencers, from various social media platforms.

Qoruz Search Engine enables marketers to discover millions of relevant influencers in seconds, filter by influencer attributes, category, region that fits their target audience. Marketers can discover, identify, filter and make a campaign plan as per their requirements. Advanced features like filters, detailed analytics, insights and campaign planning tools will be available for a small license fee.

Praanesh Bhuvaneswar, co-founder and CEO at Qoruz expressed his excitement regarding the search engine launch, and believes that the Qoruz search engine, starting with India and then internationally, will help marketers to discover relevant influencers for their objectives by giving them data, deep insights, and campaign management tools.

“We envision a connected Influencer ecosystem; where influencers and creators are not looked upon as ‘vehicles of reach” or ‘human ad banners’ but a world where brands and marketers forge tighter mutually beneficial relationships with influencers, beyond ‘money’ or ‘reach’,” Bhuvaneshwar said.

According to Prabakaran B., co-founder and CTO at Qoruz, the search engine utilizes data from top social media like Instagram, YouTube, Twitter, Facebook, and Blogs; and across diverse categories such as fashion, beauty, photography, food, lifestyle, comedy, family, music, films, technology, and games.

“There are also ready-to-use curated lists available on Qoruz with the most popular searches done for influencers and creators like ‘Top Content Creators in Instagram’, ‘Top Food Instagrammers in Delhi’. For clients who require deep data, insights, advanced filters and campaign management, these can be available for an annual license fee,” he stated.

Qoruz is currently mentored by Nitesh Kripalani, former director and country head at Amazon Video India, and serves brands such as Omnicom Media Group, Goibibo, Marico, among others.