Tag: Qatar Airways

Doha, Qatar – Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.

In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.

As part of the campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone. 

To be a part of the emotive AI adventure, users must visit: flyqatar.com and watch the film on the Qatar Airways YouTube channel.

Engr. Badr Mohammed Al-Meer, chief executive officer at Qatar Airways Group, said, “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”

Meanwhile, Thierry Antinori, chief commercial officer at Qatar Airways, commented, “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”

Lastly, Babar Rahman, senior vice president of global marketing and corporate communications at Qatar Airways, stated, “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”

Maldives – The Maldives Marketing and Public Relations Corporation (MMPRC), the national tourism office of the Maldives responsible for carrying out promotional activities, has signed a Memorandum of Understanding (MOU) with the flag carrier airline Qatar Airways, aimed at increasing inbound air traffic to the Maldives. 

The MOU was signed at the Qatar Airways Stand, on the sidelines of the Arabian Travel Market (ATM) last 9 May 2022, at the Dubai World Trade Center. It was signed on behalf of Thoyyib Mohamed, MMPRC’s CEO and managing director, and Thierry Antinori, Qatar Airways’ chief commercial officer.

As per the agreement, both partners will be launching joint promotional and marketing activities in key identified markets, with the objective of increasing inbound air traffic to the Maldives. The activities include launching joint B2B and B2C campaigns, organising familiarisation trips for travel partners and media influencers, and working on joint activities with trade partners. It further stipulates aligning on future plans, with both parties assessing and contributing in order to implement the activities within the target markets to promote the Maldives as a travel destination.

Speaking at a panel discussion held during the 9th Arab Aviation Summit in Dubai earlier this year, Mohamed noted that the tourism and the aviation industry should work closely together to overcome challenges. He had also referred to the important role the Middle East plays as a growing source market for the Maldives, as well as the central hub for a large number of tourists. 

MMPRC is currently representing the Maldives at ATM 2022, the global event for the inbound and outbound travel industry in the Middle East. It aims to support the travel industry and facilitate important business connections.

In January 2022, MMPRC has partnered with British mass media firm News UK, to launch a new campaign that aims to drive brand awareness for the country as a holiday destination.

Australia – Australia-based independent creative agency Town Square has announced Wednesday that leading airline company Qatar Airways and its destination management subsidiary, Discover Qatar have procured its services to launch a global marketing campaign, specifically two of them.

The campaigns will target people traveling through Doha’s Hamad International Airport encouraging them to stopover on their journey and discover what Qatar has to offer, which is slated to be the host country for the world cup in 2022.

Town Square has recently achieved a distinction in travel marketing, having bagged the awards Advertising Agency of the Year at media outlet Mumbrella’s 2020 Travel Marketing Awards. It has also been awarded Ad Campaign of the Year for the campaign “Made of Balarat,” which implores locals to explore the city of Balarat in Victoria, Australia.

Town Square Founder and Director Danielle Moeller said, “We’re honored and delighted to be partnering with two world-leading organizations, Qatar Airways and Discover Qatar. Qatar is one of the most exciting and innovative countries right now, and with the 2022 World Cup on the horizon, the world is soon going to turn its attention to Qatar and discover what we already know, that it is a truly special place.”

“This is a major win for Town Square and reaffirms our strength in tourism and destination marketing. It provides us with amazing opportunities to showcase the depth of our creative and strategic capabilities as we drive to be recognized as one of Australia’s leading independent agencies,” added Moeller.

Meanwhile, Qatar Airways’ Senior Vice President Steve Reynolds said, “I know first-hand the strength that the whole team at Town Square has at using robust consumer insights and category-defying creativity to help drive businesses success. We’re excited about our partnership and how it can drive growth in visitation to Qatar.”

Town Square shared that it has already started working on projects for the company which will be launched later this year. 

Qatar Airways is the ‘World’s Best Business Class’ in 2019. Currently, it operates a modern fleet of more than 250 aircraft connecting travelers to more than 160 destinations around the world.