Singapore – Global advertising company Publicis Groupe in Singapore has promoted Joanne Theseira, the current managing director of Publicis Communications, to be its new CEO of Publicis Communications in Singapore, where she will take on executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious, and MSL.
In this new role, Theseira will also champion the continued development of clear and ownable client, business, and employee positionings for the agencies under her stewardship. She will ensure that they are evolving in line with clients’ needs and reflective of the way consumers are engaging with brands today.
Additionally, Theseira will take on the newly created role of chief growth officer for Publicis Groupe SEA, and will report to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. She will be leading Power of One accounts expansion, powering new business development, and managing the profile of Publicis Groupe in SEA. Theseira will also work closely with the Publicis Groupe SEA market CEOs and Practice leadership across APAC to deliver on the growth agenda.
Speaking about her appointment, Theseira shared that she believes that a strong and positive talent-centred culture is integral to the business of creativity, and this opportunity to hone and harness their different creative agencies is one that only Publicis Groupe can offer.
“Driving growth across Southeast Asia gives me an incredible canvas to scale and shape the future of our agency offerings and make a meaningful impact on our industry and our clients. I’m excited to get started,” she said.
Meanwhile, Randhawa said that Theseira’s passion for the creative business is addictive, and the clarity of her vision for their creative communications agencies and her determination to make the Groupe the fastest growing in the market is energising and impressive.
“Joanne has demonstrated a strong capability to build high-performing teams and attract both clients and outstanding talent into the Groupe which makes her uniquely qualified to make an impact in this role,” she added.