London, United Kingdom – Omnicom Media Group (OMG) has announced its expansion to financial services with the acquisition of Ptarmigan Media, a specialist agency focused on providing media and marketing solutions for financial services brands.

Omnicom’s strategic acquisition of Ptarmigan Media aims to strengthen and enhance its financial services capabilities. By integrating Ptarmigan’s specialized media and marketing solutions designed for financial services brands, Omnicom will benefit from its expertise in the industry. 

Florian Adamski, CEO of Omnicom Media Group, believes this synergy will empower clients to effectively navigate the market, drive growth, and achieve superior outcomes in their financial services endeavours.

On the other hand, Matt Ball, CEO of Ptarmigan Media, assures its client that they will remain client-centric as they join Omnicom Media Group.

Following the acquisition, Ptarmigan Media will continue to operate as an independent brand within Omnicom Media Group and will be led by its current management team. 

Ptarmigan specialises in serving financial services clients in asset management, life and pensions, banking, trading and platforms, wealth management, fintech, and insurance sectors across APAC, EMEA and North America. Ptarmigan is headquartered in London and has several office locations around the world, including Hong Kong, New York, Singapore and Sydney for its over 100 media professionals.